New but not improved : factors that affect the development of meaningful line extensions

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Material Type: 図書
Title: New but not improved : factors that affect the development of meaningful line extensions
Author/Editor: Jonlee Andrews, George S. Low
Author Heading: Andrews, Jonlee
Low, George S.
Publication, Distribution, etc.: Marketing Science Institute
Publication Date: 1998
Publication Date (W3CDTF): 1998
Size: 28 cm
Place of Publication (Country Code): us
Text Language Code: en
Target Audience: 一般
Note (General): "Working paper"--T.p.
Bibliography: p. 33-36
Related Material: Report
https://cir.nii.ac.jp/crid/1130282270946061440
Related Material (URI): https://ci.nii.ac.jp/ncid/BA40936391#entity
Periodical Title: Report
https://cir.nii.ac.jp/crid/1130282270946061440
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA40936391 : BA40936391