Changing marketing strategies in a new economy : pbk 1st ed

Changing marketing strategies in a new economy : pbk

1st ed

Author: edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen

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Note (General)：: Lectures delivered at the College of Business and Public Administration, New York UniversityIncludes bibliographical references

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Material Type: 図書
ISBN: 0672971984
0672971992
Title: Changing marketing strategies in a new economy
Volume: : pbk
Author/Editor: edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen
Edition: 1st ed
Author Heading: Backman, Jules
https://ci.nii.ac.jp/author/DA00968708
Czepiel, John A.
https://ci.nii.ac.jp/author/DA02188936
New York University. College of Business and Public Administration
https://ci.nii.ac.jp/author/DA04858585
Publication, Distribution, etc.: Bobbs-Merrill
Publication Date: c1977
Publication Date (W3CDTF): 1977
Size: 23 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Addresses, essays, lectures
LCC: HF5415
Target Audience: 一般
Note (General): Lectures delivered at the College of Business and Public Administration, New York University
Includes bibliographical references
Related Material: The key issues lecture series
https://cir.nii.ac.jp/crid/1130000794000662656
Related Material (URI): https://ci.nii.ac.jp/ncid/BA13827611#entity
https://lccn.loc.gov/77011109
Periodical Title: The key issues lecture series
https://cir.nii.ac.jp/crid/1130000794000662656
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA13827611 : BA13827611
LC Control Number: 77011109
https://lccn.loc.gov/77011109