Market-led strategic change : transforming the process of going to market 2nd ed

Market-led strategic change : transforming the process of going to market

2nd ed

Notes on use

Note (General)：: "The Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series""The Chartered Institute of Marketing"--Cover"Professional"--Cover...

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Material Type: 図書
ISBN: 0750632852
Title: Market-led strategic change : transforming the process of going to market
Author/Editor: Nigel Piercy
Edition: 2nd ed
Author Heading: Piercy, Nigel F.
https://ci.nii.ac.jp/author/DA00468975
Chartered Institute of Marketing
https://ci.nii.ac.jp/author/DA07265422
Publication, Distribution, etc.: Butterworth-Heinemann
Publication Date: 1997
Publication Date (W3CDTF): 1997
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Marketing -- Management
LCC: HF5415.13
Target Audience: 一般
Note (General): "The Chartered Institute of Marketing/Butterworth-Heinemann Marketing Series"
"The Chartered Institute of Marketing"--Cover
"Professional"--Cover
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA36585872#entity
https://lccn.loc.gov/98135256
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA36585872 : BA36585872
LC Control Number: 98135256
https://lccn.loc.gov/98135256