BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson

Material type: 映像資料

Author: produced by Christopher A. Bartlett

Publisher: Harvard Business School Pub.

Publication date: c2005

Material Format: Recording Media

Capacity, size, etc.: 12 cm

NDC: -

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Note (General)：: Credits: Avid edited by Dolores MullinSummary: This program interviews both Steve Millar (Managing Director BRL Hardy) and Chris Carson (Managing Dire...

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Material Type: 映像資料
Title: BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson
Author/Editor: produced by Christopher A. Bartlett
Author Heading: Bartlett, Christopher A.
https://ci.nii.ac.jp/author/DA03506764
Harvard University. Graduate School of Business Administration
https://ci.nii.ac.jp/author/DA00270526
Publication, Distribution, etc.: Harvard Business School Pub.
Publication Date: c2005
Publication Date (W3CDTF): 2005
Size: 12 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: BRL Hardy (Firm)
Marketing -- Management -- Case studies
Marketing -- Australia -- Case studies
Wine industry -- Australia -- Case studies
Millar, Steve (Steve B.)
Carson, Christopher
LCC: HF5415.12.A8
Target Audience: 一般
Note (General): Credits: Avid edited by Dolores Mullin
Summary: This program interviews both Steve Millar (Managing Director BRL Hardy) and Chris Carson (Managing Director of BRL Hardy Europe) about the process of 'brand building' and globalising the BRL Hardy wine market
DVD
Related Material: Harvard Business School case video
https://cir.nii.ac.jp/crid/1130000795733161856
Related Material (URI): https://ci.nii.ac.jp/ncid/BB02189372#entity
Periodical Title: Harvard Business School case video
https://cir.nii.ac.jp/crid/1130000795733161856
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB02189372 : BB02189372