Marketing-Management : Analyse, Planung, Umsetzung und Steuerung 7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl

Marketing-Management : Analyse, Planung, Umsetzung und Steuerung

7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl

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Note (General)：: Original American ed: Marketing management : analysis, planning, implementation, and control. 7th ed. Published by: Englewood Cliffs, N.J. : Prentice-...

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Material Type: 図書
ISBN: 3791005049
Title: Marketing-Management : Analyse, Planung, Umsetzung und Steuerung
Author/Editor: Philip Kotler, Friedhelm Bliemel
Edition: 7., vollst. neu bearb. und für den dt. Sprachraum erw. Aufl
Author Heading: Kotler, Philip
https://ci.nii.ac.jp/author/DA00233712
Bliemel, Friedhelm
https://ci.nii.ac.jp/author/DA05525431
Publication, Distribution, etc.: C.E. Poeschel
Publication Date: c1992
Publication Date (W3CDTF): 1992
Size: 25 cm
Place of Publication (Country Code): gw
Text Language Code: de
Subject Heading: Marketing -- Management
LCC: HF5415.13
NDC 9th ed.: 675.2 : Marketing
Target Audience: 一般
Note (General): Original American ed: Marketing management : analysis, planning, implementation, and control. 7th ed. Published by: Englewood Cliffs, N.J. : Prentice-Hall, c1991
"Adaptiert unter einer europäischen Perspektive für den deutschen Sprachraum unter Einbeziehung der Übersetzung zur 6. Auflage durch Manfred Brandl"--T.p. verso
Includes bibliographical references and indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BA21427120#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA21427120 : BA21427120