Advertising account planning : planning and managing an IMC campaign : cloth : pbk 2nd ed

Advertising account planning : planning and managing an IMC campaign : cloth

2nd ed

Notes on use

Note (General)：: Rev. ed. of: Advertising account planning : a practical guide. 2006Includes bibliographical references and index

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Material Type: 図書
ISBN: 9780765625632
9780765625649
Title: Advertising account planning : planning and managing an IMC campaign
Volume: : cloth
: pbk
Author/Editor: Larry D. Kelley and Donald W. Jugenheimer
Edition: 2nd ed
Author Heading: Kelley, Larry D.
Jugenheimer, Donald W
https://ci.nii.ac.jp/author/DA05454140
Publication, Distribution, etc.: M.E. Sharpe
Publication Date: c2011
Publication Date (W3CDTF): 2011
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Advertising -- Management
Advertising campaigns
LCC: HF5823
Target Audience: 一般
Note (General): Rev. ed. of: Advertising account planning : a practical guide. 2006
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB03996303#entity
https://lccn.loc.gov/2010022585
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB03996303 : BB03996303
LC Control Number: 2010022585
https://lccn.loc.gov/2010022585