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Bibliographic Record
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- Material Type
- 図書
- Author/Editor
- editors, Gary Frazier ... [et al.] . editors Stanley Shapiro, A. H. Walle
- Author Heading
- Publication, Distribution, etc.
- Publication Date
- c1988
- Publication Date (W3CDTF)
- 1988
- Size
- 28 cm
- Alternative Title
- Efficiency and effectiveness in marketing1988 AMA Winter Educators' ConferenceMarketing : a return to the broader dimensionsAMA Conference Proceedings 1988
- Place of Publication (Country Code)
- us