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Legends in marketing

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Legends in marketing

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Material Type
図書
Publication, Distribution, etc.
Place of Publication (Country Code)
us
Subject Heading
Target Audience
一般
Related Material
Processing of price information
Marketing strategy : firm
Consumer behavior : attitude, intention, and choice behavior
Visioning the future
Marketing strategy : customer
Conjoint analysis : advanced methods
The future of marketing
Internal marketing, research approach, and other works
Managerial marketing : current thought
Ethics, quality of life, and pedagogy
The research tradition period
Globalization and international marketing competition
Research in consumer behavior
The development period
Improving the role and practice of marketing
Marketing communication
Consumer behavior : information processing and decision making
Strategic management
Marketing strategy
Models, theory, and methods
Price fairness
Organizational orientation and capabilities
Relationship marketing
Marketing research and modeling
Foundations of marketing
The nature and scope of marketing
Consumer behavior : empirical research
Broadening the concept and applications of marketing
International marketing
International marketing
Customer relationship management
Consumer behavior
Organizational buying behavior
Forecasting in marketing
Service marketing
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Competitive markets : structure and behavior
Consumer behavior research
Analytical marketing
Research methodology : research design and data analysis
Marketing in the firm and society
Creating and managing the product mix
Clustering and segmentation
Zaltman metaphor elicitation technique
Innovation and growth
The price-quality-value relationship
Channels of distribution
The social and ethical side of marketing
Marketing theory and orientations
Marketing management
Customer and consumer insights
Relationship marketing
Consumer behavior : conceptual foundations
Controversies in marketing
The research tradition period
Conjoint analysis : the pioneering years
Marketing theory
Marketing management and strategy
Service management
Business-to-business
Comparative price advertising
Pricing management and practice
International and cross-cultural marketing
Marketing research : applications
Retailing : market and firm level
Strategic marketing
Global marketing
Relationship marketing
Marketing of services : retailing and health care
Multidimensional scaling and positioning
Marketing theory
The development period
Planned social change and the diffusion of innovation
Market segmentation
Service logic
Service quality
Marketing management and policy
Marketing in the new economy
Managerial marketing : the early years
Marketing research
Research methods
Organizational buyer behavior
Management information systems, technology, and marketing
Retailing : store and customer level
Marketing research : new methodology
Conjoint analysis : applications
Assessing and formulating strategy
Product and new product management
Data Provider (Database)
国立情報学研究所 : CiNii Research