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Legends in marketing

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Legends in marketing

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Processing of price informationLeave the NDL website. Marketing strategy : firmLeave the NDL website. Consumer behavior : attitude, intention, and choice behaviorLeave the NDL website. Visioning the futureLeave the NDL website. Marketing strategy : customerLeave the NDL website. Conjoint analysis : advanced methodsLeave the NDL website. The future of marketingLeave the NDL website. Internal marketing, research approach, and other worksLeave the NDL website. Managerial marketing : current thoughtLeave the NDL website. Ethics, quality of life, and pedagogyLeave the NDL website. The research tradition periodLeave the NDL website. Globalization and international marketing competitionLeave the NDL website. Research in consumer behaviorLeave the NDL website. The development periodLeave the NDL website. Improving the role and practice of marketingLeave the NDL website. Marketing communicationLeave the NDL website. Consumer behavior : information processing and decision makingLeave the NDL website. Strategic managementLeave the NDL website. Marketing strategyLeave the NDL website. Models, theory, and methodsLeave the NDL website. Price fairnessLeave the NDL website. Organizational orientation and capabilitiesLeave the NDL website. Relationship marketingLeave the NDL website. Marketing research and modelingLeave the NDL website. Foundations of marketingLeave the NDL website. The nature and scope of marketingLeave the NDL website. Consumer behavior : empirical researchLeave the NDL website. Broadening the concept and applications of marketingLeave the NDL website. International marketingLeave the NDL website. International marketingLeave the NDL website. Customer relationship managementLeave the NDL website. Consumer behaviorLeave the NDL website. Organizational buying behaviorLeave the NDL website. Forecasting in marketingLeave the NDL website. Service marketingLeave the NDL website. Research methodology : conjoint analysis, multidimensional scaling, and related techniquesLeave the NDL website. Competitive markets : structure and behaviorLeave the NDL website. Consumer behavior researchLeave the NDL website. Analytical marketingLeave the NDL website. Research methodology : research design and data analysisLeave the NDL website. Marketing in the firm and societyLeave the NDL website. Creating and managing the product mixLeave the NDL website. Clustering and segmentationLeave the NDL website. Zaltman metaphor elicitation techniqueLeave the NDL website. Innovation and growthLeave the NDL website. The price-quality-value relationshipLeave the NDL website. Channels of distributionLeave the NDL website. The social and ethical side of marketingLeave the NDL website. Marketing theory and orientationsLeave the NDL website. Marketing managementLeave the NDL website. Customer and consumer insightsLeave the NDL website. Relationship marketingLeave the NDL website. Consumer behavior : conceptual foundationsLeave the NDL website. Controversies in marketingLeave the NDL website. The research tradition periodLeave the NDL website. Conjoint analysis : the pioneering yearsLeave the NDL website. Marketing theoryLeave the NDL website. Marketing management and strategyLeave the NDL website. Service managementLeave the NDL website. Business-to-businessLeave the NDL website. Comparative price advertisingLeave the NDL website. Pricing management and practiceLeave the NDL website. International and cross-cultural marketingLeave the NDL website. Marketing research : applicationsLeave the NDL website. Retailing : market and firm levelLeave the NDL website. Strategic marketingLeave the NDL website. Global marketingLeave the NDL website. Relationship marketingLeave the NDL website. Marketing of services : retailing and health careLeave the NDL website. Multidimensional scaling and positioningLeave the NDL website. Marketing theoryLeave the NDL website. The development periodLeave the NDL website. Planned social change and the diffusion of innovationLeave the NDL website. Market segmentationLeave the NDL website. Service logicLeave the NDL website. Service qualityLeave the NDL website. Marketing management and policyLeave the NDL website. Marketing in the new economyLeave the NDL website. Managerial marketing : the early yearsLeave the NDL website. Marketing researchLeave the NDL website. Research methodsLeave the NDL website. Organizational buyer behaviorLeave the NDL website. Management information systems, technology, and marketingLeave the NDL website. Retailing : store and customer levelLeave the NDL website. Marketing research : new methodologyLeave the NDL website. Conjoint analysis : applicationsLeave the NDL website. Assessing and formulating strategyLeave the NDL website. Product and new product managementLeave the NDL website.

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Table of Contents

  • Processing of price information

  • Marketing strategy : firm

  • Consumer behavior : attitude, intention, and choice behavior

  • Visioning the future

  • Marketing strategy : customer

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Paper

Material Type
図書
Publication, Distribution, etc.
Place of Publication (Country Code)
us
Subject Heading
Target Audience
一般
Related Material
Processing of price information
Marketing strategy : firm
Consumer behavior : attitude, intention, and choice behavior
Visioning the future
Marketing strategy : customer
Conjoint analysis : advanced methods
The future of marketing
Internal marketing, research approach, and other works
Managerial marketing : current thought
Ethics, quality of life, and pedagogy
The research tradition period
Globalization and international marketing competition
Research in consumer behavior
The development period
Improving the role and practice of marketing
Marketing communication
Consumer behavior : information processing and decision making
Strategic management
Marketing strategy
Models, theory, and methods
Price fairness
Organizational orientation and capabilities
Relationship marketing
Marketing research and modeling
Foundations of marketing
The nature and scope of marketing
Consumer behavior : empirical research
Broadening the concept and applications of marketing
International marketing
International marketing
Customer relationship management
Consumer behavior
Organizational buying behavior
Forecasting in marketing
Service marketing
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Competitive markets : structure and behavior
Consumer behavior research
Analytical marketing
Research methodology : research design and data analysis
Marketing in the firm and society
Creating and managing the product mix
Clustering and segmentation
Zaltman metaphor elicitation technique
Innovation and growth
The price-quality-value relationship
Channels of distribution
The social and ethical side of marketing
Marketing theory and orientations
Marketing management
Customer and consumer insights
Relationship marketing
Consumer behavior : conceptual foundations
Controversies in marketing
The research tradition period
Conjoint analysis : the pioneering years
Marketing theory
Marketing management and strategy
Service management
Business-to-business
Comparative price advertising
Pricing management and practice
International and cross-cultural marketing
Marketing research : applications
Retailing : market and firm level
Strategic marketing
Global marketing
Relationship marketing
Marketing of services : retailing and health care
Multidimensional scaling and positioning
Marketing theory
The development period
Planned social change and the diffusion of innovation
Market segmentation
Service logic
Service quality
Marketing management and policy
Marketing in the new economy
Managerial marketing : the early years
Marketing research
Research methods
Organizational buyer behavior
Management information systems, technology, and marketing
Retailing : store and customer level
Marketing research : new methodology
Conjoint analysis : applications
Assessing and formulating strategy
Product and new product management
Data Provider (Database)
国立情報学研究所 : CiNii Research