서비스 마케팅 제2판

서비스 마케팅

제2판

Author: Jochen Wirtz, Patricia Chew, Christopher Lovelock 지음 ; 김재욱, 김종근, 김준환, 이서구, 이성근, 이종호, 최지호, 한계숙 옮김

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Material Type: 図書
ISBN: 9788968661563
Title: 서비스 마케팅
Author/Editor: Jochen Wirtz, Patricia Chew, Christopher Lovelock 지음 ; 김재욱, 김종근, 김준환, 이서구, 이성근, 이종호, 최지호, 한계숙 옮김
Edition: 제2판
Author Heading: Wirtz, Jochen
https://ci.nii.ac.jp/author/DA17413005
Chew, Patricia
Lovelock, Christopher H.
https://ci.nii.ac.jp/author/DA03020525
김, 재욱
김, 종근
김, 준환
이, 서구
https://ci.nii.ac.jp/author/DA1497218X
李, 聖根
https://ci.nii.ac.jp/author/DA13981505
이, 종호
https://ci.nii.ac.jp/author/DA15825271
최, 지호
한, 계숙
Publication, Distribution, etc.: 시그마프레스
Publication Date: 2014.3
Publication Date (W3CDTF): 2014
Size: 28cm
Alternative Title: 서비스 마케팅
Essentials of services marketing
サービスマーケティング
Place of Publication (Country Code): ko
Text Language Code: ko
Alias of Author: 이, 성근
Subject Heading: Service industries -- Marketing
NDC 9th ed.: 675 : Marketing
Target Audience: 一般
Note (General): 原著第2版 (Education South Asias, c2013) の翻訳
참고문헌: 各章末
Related Material (URI): https://ci.nii.ac.jp/ncid/BB19382887#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB19382887 : BB19382887