Routledge studies in marketing

• Material Type: 図書
• Title: Routledge studies in marketing
• Publication, Distribution, etc.: Routledge
• Publication Date: 2016-
• Publication Date (W3CDTF): 2016
• Size: 24 cm
• Place of Publication (Country Code): uk
• Target Audience: 一般
• Related Material: Marketing, rhetoric, and control : the magical foundations of marketing theory; https://cir.nii.ac.jp/crid/1130000794421456384; Ethnic marketing : theory, practice and entrepreneurship; https://cir.nii.ac.jp/crid/1130000794871417600; Addiction as consumer choice : exploring the cognitive dimension; https://cir.nii.ac.jp/crid/1130000795479322624; Marketing and mobile financial services : a global perspective on digital banking consumer behavior; https://cir.nii.ac.jp/crid/1130000796593010560; https://cir.nii.ac.jp/crid/1130008818547075364; Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management; https://cir.nii.ac.jp/crid/1130017954175161526; Relationship marketing in the digital age; https://cir.nii.ac.jp/crid/1130282269368390912; Contemporary consumer culture theory; https://cir.nii.ac.jp/crid/1130282269468636928; The psychology of consumer profiling in a digital age; https://cir.nii.ac.jp/crid/1130282273300669056; New consumer culture in China : the flower market and new everyday consumption; https://cir.nii.ac.jp/crid/1130289751680264215; Consumer ethnocentrism, country of origin and marketing : food market in Poland; https://cir.nii.ac.jp/crid/1130296563706232715; Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry; https://cir.nii.ac.jp/crid/1130296563708226843; Sustainable marketing and customer value; https://cir.nii.ac.jp/crid/1130296951175566366; Brand management in a co-creation perspective : communication as constitutive of brands; https://cir.nii.ac.jp/crid/1130571226596355726; Understanding the higher education market in Africa; https://cir.nii.ac.jp/crid/1130573251094430502; https://cir.nii.ac.jp/crid/1130848326663120384; Luxury and fashion marketing : the global perspective; https://cir.nii.ac.jp/crid/1130851850017296281; Driving consumer engagement in social media : influencing electronic word of mouth; https://cir.nii.ac.jp/crid/1130853630892791835; The dynamics of influencer marketing : a multidisciplinary approach; https://cir.nii.ac.jp/crid/1130858596794726055; Internal marketing : theories, perspectives, and stakeholders; https://cir.nii.ac.jp/crid/1131131409292715650
• Related Material (URI): https://ci.nii.ac.jp/ncid/BB21065311#entity
• Data Provider (Database): 国立情報学研究所 : CiNii Research
• Original Data Provider (Database): CiNii Books; https://ci.nii.ac.jp/books
• NCID: https://ci.nii.ac.jp/ncid/BB21065311 : BB21065311

Table of Contents

Marketing, rhetoric, and control : the magical foundations of marketing theory

Ethnic marketing : theory, practice and entrepreneurship

Addiction as consumer choice : exploring the cognitive dimension

Marketing and mobile financial services : a global perspective on digital banking consumer behavior

Addiction as consumer choice : exploring the cognitive dimension