図書

Brand asset management : driving profitable growth through your brands pbk. 1st [i.e. 2nd] ed.

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Brand asset management : driving profitable growth through your brands pbk.

1st [i.e. 2nd] ed.

Material type
図書
Author
Scott M. Davis ; foreword by David A. Aaker
Publisher
Jossey-Bass, A Wiley Imprint
Publication date
c2002
Material Format
Paper
Capacity, size, etc.
23 cm
NDC
675
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Notes on use

Note (General)：

Includes index, p.255-265

Related materials as well as pre- and post-revision versions

The Jossey-Bass business & management seriesLeave the NDL website.

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Paper

Material Type
図書
ISBN
0787963941
Title
Brand asset management : driving profitable growth through your brands
Volume
pbk.
Author/Editor
Scott M. Davis ; foreword by David A. Aaker
Edition
1st [i.e. 2nd] ed.
Author Heading
Davis, Scott M.
Publication, Distribution, etc.
Jossey-Bass, A Wiley Imprint
Publication Date
c2002
Publication Date (W3CDTF)
2002