Brand asset management : driving profitable growth through your brands pbk. 1st [i.e. 2nd] ed.

Brand asset management : driving profitable growth through your brands pbk.

1st [i.e. 2nd] ed.

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Material Type: 図書
ISBN: 0787963941
Title: Brand asset management : driving profitable growth through your brands
Volume: pbk.
Author/Editor: Scott M. Davis ; foreword by David A. Aaker
Edition: 1st [i.e. 2nd] ed.
Author Heading: Davis, Scott M.
Publication, Distribution, etc.: Jossey-Bass, A Wiley Imprint
Publication Date: c2002
Publication Date (W3CDTF): 2002
Size: 23 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Brand name products
Product management
Brand name products -- United States
Product management -- United States
LCC: HD69.B7
NDC 9th ed.: 675 : Marketing
Target Audience: 一般
Note (General): Includes index, p.255-265
Related Material: The Jossey-Bass business & management series
https://cir.nii.ac.jp/crid/1130282269939990784
Related Material (URI): https://ci.nii.ac.jp/ncid/BA74037623#entity
https://lccn.loc.gov/2002009865
Periodical Title: The Jossey-Bass business & management series
https://cir.nii.ac.jp/crid/1130282269939990784
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA74037623 : BA74037623
LC Control Number: 2002009865
https://lccn.loc.gov/2002009865