The comprehension and miscomprehension of print communications : an investigation of mass media magazines :pbk

Author: by Jacob Jacoby and Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation

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Material Type: 図書
ISBN: 080580143X
0805800875
Title: The comprehension and miscomprehension of print communications : an investigation of mass media magazines
Volume: :pbk
Author/Editor: by Jacob Jacoby and Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation
Author Heading: Jacoby, Jacob
https://ci.nii.ac.jp/author/DA00614680
Hoyer, Wayne D.
https://ci.nii.ac.jp/author/DA02846574
Advertising Educational Foundation (New York, N.Y.)
https://ci.nii.ac.jp/author/DA03327164
Publication, Distribution, etc.: The Foundation
Publication Date: c1987
Publication Date (W3CDTF): 1987
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising, Magazine
Advertising, Fraudulent
LCC: HF6107
Target Audience: 一般
Note (General): "February 1987."
Bibliography: p. 147-154
Includes indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BA0700040X#entity
https://lccn.loc.gov/87001366
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA0700040X : BA0700040X
LC Control Number: 87001366
https://lccn.loc.gov/87001366