Services marketing : integrating customer focus across the firm : pbk 3rd, international ed

Services marketing : integrating customer focus across the firm : pbk

3rd, international ed

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Material Type: 図書
ISBN: 0071199144
Title: Services marketing : integrating customer focus across the firm
Volume: : pbk
Author/Editor: Valarie A. Zeithaml, Mary Jo Bitner
Edition: 3rd, international ed
Author Heading: Zeithaml, Valarie A.
https://ci.nii.ac.jp/author/DA0377863X
Bitner, Mary Jo
https://ci.nii.ac.jp/author/DA05494611
Publication, Distribution, etc.: McGraw-Hill/Irwin
Publication Date: c2003
Publication Date (W3CDTF): 2003
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Service industries -- Marketing
Customer services
Marketing
LCC: HD9980.5
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA60984659#entity
https://lccn.loc.gov/2002025544
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA60984659 : BA60984659
LC Control Number: 2002025544
https://lccn.loc.gov/2002025544