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Bibliographic Record
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- Material Type
- 図書
- Title Transcription
- テレビ CM セイカ エノ タレント コウケンド ノ ソクテイ : タレント イメージ ト セイヒン カテゴリー トノ テキゴウ カンケイ ブンセキ
- Author/Editor
- 勝又壮太郎 [ほか著]
- Author Heading
- 勝又, 壮太郎 カツマタ, ソウタロウ高橋, 一樹 タカハシ, カズキ本橋, 永至 モトハシ, エイジ石丸, 小也香 イシマル, サヤカ西本, 章宏 ニシモト, アキヒロ鈴木, 暁 スズキ, アキラ河原, 達也 カワハラ, タツヤ
- Publication, Distribution, etc.
- Publication Date
- 2013.4
- Publication Date (W3CDTF)
- 2013
- Size
- 30cm
- Alternative Title
- Measuring the contribution of TV personalities to the performance of TV advertisements : an analysis of fit between the images of personalities and product categories