European casebook on managing industrial and business-to-business marketing

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Note (General)：: "The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Laus...

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Material Type: 図書
ISBN: 0130971480
Title: European casebook on managing industrial and business-to-business marketing
Author/Editor: edited by Per V. Jenster
Author Heading: Jenster, Per V.
https://ci.nii.ac.jp/author/DA09697348
IMD International (Institute)
Publication, Distribution, etc.: Prentice Hall
Publication Date: 1994
Publication Date (W3CDTF): 1994
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Industrial marketing -- Europe -- Management -- Case studies
LCC: HF5415.1263
Target Audience: 一般
Note (General): "The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--CIP galley
Includes bibliographical references
Related Material: European casebook series on management
https://cir.nii.ac.jp/crid/1130282271071475328
Related Material (URI): https://ci.nii.ac.jp/ncid/BA27067094#entity
https://lccn.loc.gov/94029720
Periodical Title: European casebook series on management
https://cir.nii.ac.jp/crid/1130282271071475328
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA27067094 : BA27067094
LC Control Number: 94029720
https://lccn.loc.gov/94029720