Objekte der Wirtschaftswerbung : Analyse d. Werbeobjekte z. systemat. Entwicklung von Werbestrategien

Notes on use

Note (General)：: Originally presented as the author's thesis, Hochschule für Welthandel, Vienna, 1971Bibliography: p. 154-168Includes index

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Material Type: 図書
ISBN: 3791001582
Title: Objekte der Wirtschaftswerbung : Analyse d. Werbeobjekte z. systemat. Entwicklung von Werbestrategien
Author/Editor: Josef Mazanec
Author Heading: Mazanec, Josef
Publication, Distribution, etc.: Poeschel
Publication Date: 1975
Publication Date (W3CDTF): 1975
Size: 24 cm
Place of Publication (Country Code): gw
Text Language Code: de
Subject Heading: Advertising
Consumers
Sales promotion
Product management
LCC: HF5821
HF5438
Target Audience: 一般
Note (General): Originally presented as the author's thesis, Hochschule für Welthandel, Vienna, 1971
Bibliography: p. 154-168
Includes index
Related Material: Abhandlungen zur Werbewissenschaft und Werbepraxis
https://cir.nii.ac.jp/crid/1130282270396038912
Related Material (URI): https://ci.nii.ac.jp/ncid/BA33801042#entity
https://lccn.loc.gov/75504737
Periodical Title: Abhandlungen zur Werbewissenschaft und Werbepraxis
https://cir.nii.ac.jp/crid/1130282270396038912
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA33801042 : BA33801042
LC Control Number: 75504737
https://lccn.loc.gov/75504737