Marketing management : knowledge and skills : pbk 10th ed., international ed.

Marketing management : knowledge and skills : pbk

10th ed., international ed.

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Material Type: 図書
ISBN: 9780071221122
Title: Marketing management : knowledge and skills
Volume: : pbk
Author/Editor: J. Paul Peter, James H. Donnelly, Jr
Edition: 10th ed., international ed.
Author Heading: Peter, J. Paul
https://ci.nii.ac.jp/author/DA01563144
Donnelly, James H.
https://ci.nii.ac.jp/author/DA00381844
Publication, Distribution, etc.: McGraw-Hill/Irwin
Publication Date: c2011
Publication Date (W3CDTF): 2011
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Management
Marketing -- Management -- Case studies
NDC 9th ed.: 675.2 : Marketing
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB04843410#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB04843410 : BB04843410