The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors

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Note (General)：: Originally presented as the author's thesis (Ph.D--Universität Bern, 2008)References: p. 205-215

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Material Type: 図書
ISBN: 9783834919212
Title: The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors
Author/Editor: Dirk Weissbrich ; with a foreword by Harley Krohmer
Author Heading: Weissbrich, Dirk
Publication, Distribution, etc.: Gabler
Publication Date: 2009
Publication Date (W3CDTF): 2009
Size: 21 cm
Place of Publication (Country Code): gw
Text Language Code: en
Subject Heading: Marketing -- Management
Marketing -- Finance
Sales management
Target Audience: 一般
Note (General): Originally presented as the author's thesis (Ph.D--Universität Bern, 2008)
References: p. 205-215
Related Material: Gabler research
https://cir.nii.ac.jp/crid/1130282271570059776
Related Material (URI): https://ci.nii.ac.jp/ncid/BB02924657#entity
Periodical Title: Gabler research
https://cir.nii.ac.jp/crid/1130282271570059776
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB02924657 : BB02924657