European business and brand building

Material type: 図書

Author: Luciano Segreto ... [et al.] (eds.)

Publisher: P.I.E. Peter Lang

Publication date: c2012

Material Format: Paper

Capacity, size, etc.: 22 cm

NDC: -

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Notes on use

Note (General)：: "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski Univer...

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Paper

Material Type: 図書
ISBN: 9789052017938
Title: European business and brand building
Author/Editor: Luciano Segreto ... [et al.] (eds.)
Author Heading: Segreto, Luciano
https://ci.nii.ac.jp/author/DA14375930
Bonin, Hubert
https://ci.nii.ac.jp/author/DA02193368
Koźmiński, Andrzej K.
https://ci.nii.ac.jp/author/DA07436161
Manera, Carles
Pohl, Manfred
https://ci.nii.ac.jp/author/DA0166471X
Institute for Corporate Culture Affairs
Publication, Distribution, etc.: P.I.E. Peter Lang
Publication Date: c2012
Publication Date (W3CDTF): 2012
Size: 22 cm
Place of Publication (Country Code): be
Text Language Code: en
Subject Heading: Brand name products -- Europe -- Congresses
Branding (Marketing) -- Europe -- Congresses
Corporate image -- Europe -- Congresses
LCC: HD69.B7
Target Audience: 一般
Note (General): "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso
Other editors: Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl
Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB10226463#entity
https://lccn.loc.gov/2011042023
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB10226463 : BB10226463
LC Control Number: 2011042023
https://lccn.loc.gov/2011042023