全球营销管理 | NDL Search | National Diet Library

全球营销管理

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Material Type: 図書
ISBN: 9787300066608
Title: 全球营销管理
Title Transcription: ゼンキュウエイショウカンリ
Author/Editor: 马萨基・科搭比, 克里斯蒂安・赫尓森著 ; 刘宝成译
Author Heading: Kotabe, Masaaki
https://ci.nii.ac.jp/author/DA06892471
Helsen, Kristiaan
刘, 宝成リュウ, ホウセイ
Publication, Distribution, etc.: 中国人民大学出版社
Publication Date: 2005.10
Publication Date (W3CDTF): 2005
Size: 26cm
Alternative Title: Global marketing management
Place of Publication (Country Code): cc
Text Language Code: zh
NDC 8th ed.: 675
Target Audience: 一般
Note (General): 原著第3版の翻訳
付: 课外阅读材料
Related Material: 工商管理经典译丛 = Business administration classics
https://cir.nii.ac.jp/crid/1130282269403970560
Related Material (URI): https://ci.nii.ac.jp/ncid/BA8248635X#entity
Periodical Title: 工商管理经典译丛 = Business administration classics
https://cir.nii.ac.jp/crid/1130282269403970560
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA8248635X : BA8248635X