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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 0844234524
- Author/Editor
- Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
- Author Heading
- Publication, Distribution, etc.
- Publication Date
- c1994
- Publication Date (W3CDTF)
- 1994
- Size
- 23 cm
- Alternative Title
- Integrated marketing communications