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図書
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Related Material
Effects of television advertising on consumer socialization
Nonmetric approaches to multivariate analysis in marketing
Economic theory and the idea of marketing productivity
Image evaluation of a department store : techniques for conducting the study
Marketing simulation models : the problem of specification error
Practitioners' conceptions of the advertising process : an initial look
Public policy and the marketing practitioner : toward bridging the gap
The relationship of shelf space to unit sales : a review
A decision sequence analysis of developments in marketing communication
The future of catalog showrooms : growth and its challenges to management
Negro shopping patterns in mass-merchandising stores
The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law
A multivariate regression analysis of the responses of competing brands to advertising
Distributed lag models of response to a communications mix
Measuring the effectiveness of consumer advertising : a case history
Decision models and descriptive models in marketing
How can research contribute to improved "marketing" in non-business organizations?
On-line computer applications in marketing and marketing research
The value of retail exchange services-- : a measure of market performance
Selection and clustering of image dimensions
Allocating marketing expenditures : a budget forecasting procedure
Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices
Family influences on adolescent consumer behavior
A review of flow analysis as a measure of marketing performance
Brand trial after a change in promotion credibility
Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations
Marketing research inputs to public policy : the case of FTC
Marketing and marketing education : partners or parasites?
The adoption of industrial products : an exploration of the influence of "management attitudes" on acceptance of two industrial innovations
The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets
Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals
Consumer research and corrective advertising : a new approach
The impact of price forecasting on strategic planning : the case of petrochemicals
Marketing communication and the hierarchy-of-effects
Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961
Decision analysis in the organization
Marketing and economic performance : meaning and measurement
Children's perceptions, explanations and judgments of television advertising : a further exploration
A variable budgeting system for consumer advertising
An adaptive optimization model for setting advertising budgets
Comparison advertising : an historical retrospective
Conceptualizing, measuring, and managing customer-based brand equity
A review of current developments in the use of "attitude and activity" measures in consumer market research
Communication research and advertising practice
Formulating public policy on consumer issues : some preliminary findings
Stimulus context and task effects on individuals' similarities judgements
Student attitudes toward business and marketing institutions and practices
Individual difference models in multidimensional scaling : an empirical comparison
Measuring the "qualitative value" of medical journals as advertising vehicles
Calculating the reach and frequency of TV schedules : a theoretical approach
Advertising's affective qualities and consumer response
A note on advertising communications technology : present and prospective
Evaluating the effects of variations in package sizes : a theoretical approach
The impact of price forecasting on strategic planning : the case of petrochemicals
Consumer problems and consumerism : analysis of calls to a consumer hot line
The consumer generation gap : report
Adolescent attitudes toward television advertising : preliminary findings
Advertising's standards and content : executives' perspective
The impact of company characteristics on business level profitability
New directions for advertising pretesting research
Unobtrusive marketing research techniques
Automobile advertising expenditures and sales : during the 1970 GM strike
Store-to-store and department-to-department image comparisons
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国立情報学研究所 : CiNii Research
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https://ci.nii.ac.jp/ncid/BA1711542X : BA1711542X