Crossing the chasm : marketing and selling high-tech products to mainstream customers : pbk

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Note (General)：: Includes index"First paperback edition published 1995""A hardcover of this book was published in 1991 by HarperBusiness, a division of HarperCollins P...

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Material Type: 図書
ISBN: 0887307175
Title: Crossing the chasm : marketing and selling high-tech products to mainstream customers
Volume: : pbk
Author/Editor: Geoffrey A. Moore ; with a foreword by Regis McKenna
Author Heading: Moore, Geoffrey A.
https://ci.nii.ac.jp/author/DA07196793
Publication, Distribution, etc.: HarperBusiness
Publication Date: 1995
Publication Date (W3CDTF): 1995
Size: 21 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Selling -- Technology
High technology industries
Marketing
Technologie de pointe -- Vente
Technologie de pointe -- Marketing
Innovations -- Marketing
LCC: HF5439.T42
Target Audience: 一般
Note (General): Includes index
"First paperback edition published 1995"
"A hardcover of this book was published in 1991 by HarperBusiness, a division of HarperCollins Publishers"
Related Material (URI): https://ci.nii.ac.jp/ncid/BA91897515#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA91897515 : BA91897515