Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology : pbk

Author: selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]

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Material Type: 図書
ISBN: 041528421X
Title: Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology
Volume: : pbk
Author/Editor: selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]
Author Heading: Balmer, John M. T.
https://ci.nii.ac.jp/author/DA13961949
Greyser, Stephen A.
https://ci.nii.ac.jp/author/DA03758359
Marshall, Colin Marsh Marshall, Baron
Publication, Distribution, etc.: Routledge
Publication Date: 2003
Publication Date (W3CDTF): 2003
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Corporations
Corporate image
Business names
NDC 9th ed.: 675 : Marketing
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BD04568842#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BD04568842 : BD04568842