Bayesian statistics and marketing : hardback 2nd ed

Bayesian statistics and marketing : hardback

2nd ed

Material type: 図書

Author: Peter E. Rossi, Greg M. Allenby, Sanjog Misra

Publisher: Wiley

Publication date: 2024

Material Format: Paper

Capacity, size, etc.: 26 cm

NDC: -

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Note (General)：: Summary: "Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditiona...

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Wiley series in probability and mathematical statistics

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Paper

Material Type: 図書
ISBN: 9781394219117
Title: Bayesian statistics and marketing
Volume: : hardback
Author/Editor: Peter E. Rossi, Greg M. Allenby, Sanjog Misra
Edition: 2nd ed
Author Heading: Rossi, Peter E. (Peter Eric)
https://ci.nii.ac.jp/author/DA12948479
Allenby, Greg M. (Greg Martin)
https://ci.nii.ac.jp/author/DA15184337
Misra, Sanjog
https://ci.nii.ac.jp/author/DB00282533
Publication, Distribution, etc.: Wiley
Publication Date: 2024
Publication Date (W3CDTF): 2024
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing research -- Mathematical models
Marketing -- Mathematical models
Bayesian statistical decision theory
LCC: HF5415.2
Target Audience: 一般
Note (General): Summary: "Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."--Provided by publisher
Bibliography: p. [383]-388
Includes index
Related Material: Wiley series in probability and mathematical statistics
https://cir.nii.ac.jp/crid/1130000796403419008
Related Material (URI): https://ci.nii.ac.jp/ncid/BD08057051#entity
https://lccn.loc.gov/2024003452
Periodical Title: Wiley series in probability and mathematical statistics
https://cir.nii.ac.jp/crid/1130000796403419008
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BD08057051 : BD08057051
LC Control Number: 2024003452
https://lccn.loc.gov/2024003452