Customer relationship marketing : theoretical and managerial perspectives : hardcover

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Material Type: 図書
ISBN: 9781944659714
Title: Customer relationship marketing : theoretical and managerial perspectives
Volume: : hardcover
Author/Editor: Naresh K Malhotra, James Agarwal
Author Heading: Malhotra, Naresh K.
https://ci.nii.ac.jp/author/DA10086975
Agarwal, James
https://ci.nii.ac.jp/author/DA19656664
Publication, Distribution, etc.: World Scientific
Publication Date: c2021
Publication Date (W3CDTF): 2021
Size: 29 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Customer relations
Customer relations. fast (OCoLC)fst00885533
Relationship marketing. fast (OCoLC)fst01093590
Relationship marketing -- Management
Relationship marketing
Customer relations -- Management
Customer relations fast (OCoLC)fst00885533
Relationship marketing fast (OCoLC)fst01093590
LCC: HF5415.5
Target Audience: 一般
Note (General): Includes bibliographical references and indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BC06035582#entity
https://lccn.loc.gov/2021285347
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC06035582 : BC06035582
LC Control Number: 2021285347
https://lccn.loc.gov/2021285347