図書

Consumer behavior : building marketing strategy 14th ed., [international student ed.]

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Consumer behavior : building marketing strategy

14th ed., [international student ed.]

Material type
図書
Author
David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser ; contributing authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson
Publisher
McGraw-Hill Education
Publication date
c2020
Material Format
Paper
Capacity, size, etc.
26 cm
NDC
-
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Paper

Material Type
図書
ISBN
9781260566482
Title
Consumer behavior : building marketing strategy
Author/Editor
David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser ; contributing authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson
Edition
14th ed., [international student ed.]
Author Heading
Mothersbaugh, David L
https://ci.nii.ac.jp/author/DA1669396XLeave the NDL website.
Hawkins, Del I.
https://ci.nii.ac.jp/author/DA00328262Leave the NDL website.
Kleiser, Susan Bardi
Mothersbaugh, Linda L
Watson, Carolyn (Casey) Findley
Publication, Distribution, etc.
McGraw-Hill Education
Publication Date
c2020
Publication Date (W3CDTF)
2020
Size
26 cm