Storytelling in luxury fashion : brands, visual cultures, and technologies : hbk

Material type: 図書

Author: edited by Amanda Sikarskie

Publisher: Routledge

Publication date: 2021

Material Format: Paper

Capacity, size, etc.: 26 cm

NDC: -

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Note (General)：: Summary: "This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from ...

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Routledge research in design studies

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Paper

Material Type: 図書
ISBN: 9780367901288
Title: Storytelling in luxury fashion : brands, visual cultures, and technologies
Volume: : hbk
Author/Editor: edited by Amanda Sikarskie
Author Heading: Sikarskie, Amanda Grace
Publication, Distribution, etc.: Routledge
Publication Date: 2021
Publication Date (W3CDTF): 2021
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Fashion merchandising
Luxuries -- Marketing
Branding (Marketing)
Target Audience: 一般
Note (General): Summary: "This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing"-- Provided by publisher
Includes bibliographical references and index
Related Material: Routledge research in design studies
https://cir.nii.ac.jp/crid/1130006186326095236
Related Material (URI): https://ci.nii.ac.jp/ncid/BC01084059#entity
https://lccn.loc.gov/2020028495
Periodical Title: Routledge research in design studies
https://cir.nii.ac.jp/crid/1130006186326095236
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC01084059 : BC01084059
LC Control Number: 2020028495
https://lccn.loc.gov/2020028495