Direct, digital & data-driven marketing : pbk 5th ed

Direct, digital & data-driven marketing : pbk

5th ed

Notes on use

Note (General)：: First ed. 2004, 2nd ed. 2010, 3rd ed. 2012, 4th ed. 2018Includes index

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Material Type: 図書
ISBN: 9781529708172
Title: Direct, digital & data-driven marketing
Volume: : pbk
Author/Editor: Lisa Spiller
Edition: 5th ed
Author Heading: Spiller, Lisa
Publication, Distribution, etc.: SAGE
Publication Date: c2020
Publication Date (W3CDTF): 2020
Size: 25 cm
Alternative Title: Contemporary direct marketing
Contemporary direct and interactive marketing
Direct, digital and data-driven marketing
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Direct marketing
Target Audience: 一般
Note (General): First ed. 2004, 2nd ed. 2010, 3rd ed. 2012, 4th ed. 2018
Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BC08402888#entity
https://lccn.loc.gov/2019955360
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC08402888 : BC08402888
LC Control Number: 2019955360
https://lccn.loc.gov/2019955360