The right sensory mix : decoding customers' behavior and preferences : hardcover 2nd ed

The right sensory mix : decoding customers' behavior and preferences : hardcover

2nd ed

Notes on use

Note (General)：: Previous ed.: 2010Includes bibliographical references and index

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Material Type: 図書
ISBN: 9783662637944
Title: The right sensory mix : decoding customers' behavior and preferences
Volume: : hardcover
Author/Editor: Diana Derval
Edition: 2nd ed
Author Heading: Derval, Diana
https://ci.nii.ac.jp/author/DA1991948X
Publication, Distribution, etc.: Springer
Publication Date: c2022
Publication Date (W3CDTF): 2022
Size: 25 cm
Place of Publication (Country Code): gw
Text Language Code: en
Subject Heading: Consumers' preference
Senses and sensation
Consumer behavior -- Psychological aspects
Target marketing
Product differentiation
Target Audience: 一般
Note (General): Previous ed.: 2010
Includes bibliographical references and index
Related Material: Management for professionals
https://cir.nii.ac.jp/crid/1130282271423372800
Related Material (URI): https://ci.nii.ac.jp/ncid/BC12305364#entity
Periodical Title: Management for professionals
https://cir.nii.ac.jp/crid/1130282271423372800
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC12305364 : BC12305364