Electronic word of mouth as a promotional technique : new insights from social media pbk.

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Material Type: 図書
ISBN: 9780367584764
Title: Electronic word of mouth as a promotional technique : new insights from social media
Volume: pbk.
Author/Editor: edited by Shu-Chuan Chu, Juran Kim, Charles R. Taylor
Author Heading: Chu, Shu-Chuan
Kim, Juran
Taylor, C. R. (Charles Robert)
https://ci.nii.ac.jp/author/DA06648404
Publication, Distribution, etc.: Routledge, Taylor & Francis Group
Publication Date: 2020, c2019
Publication Date (W3CDTF): 2020
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Internet marketing
Word-of-mouth advertising -- Technological innovations
NDC 9th ed.: 675 : Marketing
Target Audience: 一般
Related Material (URI): https://ci.nii.ac.jp/ncid/BC01040789#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC01040789 : BC01040789