The language of branding : theory, strategies and tactics : pbk.

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Material Type: 図書
ISBN: 9780415806749
Title: The language of branding : theory, strategies and tactics
Volume: : pbk.
Author/Editor: Dawn Lerman, Robert J. Morais and David Luna
Author Heading: Lerman, Dawn
Morais, Robert J.
Luna, David
Publication, Distribution, etc.: Routledge
Publication Date: 2018
Publication Date (W3CDTF): 2018
Size: 23 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Branding (Marketing)
Advertising -- Language
Communication in marketing
LCC: HF5415.1255
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BC03051866#entity
https://lccn.loc.gov/2017032619
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BC03051866 : BC03051866
LC Control Number: 2017032619
https://lccn.loc.gov/2017032619