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The idea of marketing in the total-access, real-time marketplace

The idea of marketing in the total-access, real-time marketplace
Recording Media映像資料
Regis McKennaStanford Videoc2005
Other Libraries in Japan

Total access : giving customers what they want in an anytime, anywhere world

Total access : giving customers what they want in an anytime, anywhere world
Paper図書
Regis McKennaHarvard Business School Pressc2002
Other Libraries in Japan

Ｃｒｏｓｓｉｎｇ　ｔｈｅ　ｃｈａｓｍ : Ｍａｒｋｅｔｉｎｇ　ａｎｄ　ｓｅｌｌｉｎｇ　ｈｉｇｈ－ｔｅｃｈ　ｐｒｏｄｕｃｔｓ　ｔｏ　ｍａｉｎｓｔｒｅａｍ　ｃｕｓｔｏｍｅｒｓ

Ｃｒｏｓｓｉｎｇ　ｔｈｅ　ｃｈａｓｍ : Ｍａｒｋｅｔｉｎｇ　ａｎｄ　ｓｅｌｌｉｎｇ　ｈｉｇｈ－ｔｅｃｈ　ｐｒｏｄｕｃｔｓ　ｔｏ　ｍａｉｎｓｔｒｅａｍ　ｃｕｓｔｏｍｅｒｓ
Paper図書
ｂｙＧｅｏｆｆｒｅｙＡ．Ｍｏｏｒｅ ; ＲｅｇｉｓＭｃＫｅｎｎａＨａｒｐｅｒＢｕｓｉｎｅｓｓ，1999.
Other Libraries in Japan
  • Author Headingｂｙ, Ｇｅｏｆｆｒｅｙ, Ａ．Ｍｏｏｒｅ Ｒｅｇｉｓ, ＭｃＫｅｎｎａ

Real time : preparing for the age of the never satisfied customer

Real time : preparing for the age of the never satisfied customer
Paper図書
Regis McKennaHarvard Business School Pressc1997
Other Libraries in Japan

Relationship marketing : own the market through strategic customer relationships

Relationship marketing : own the market through strategic customer relationships
Paper図書
Regis McKennaCentury Business1992, c1991
Other Libraries in Japan

Relationship marketing : successful strategies for the age of the customer : pbk

Relationship marketing : successful strategies for the age of the customer : pbk
Paper図書
Regis McKennaPerseus booksc1991
Other Libraries in Japan

Relationship marketing : successful strategies for the age of the customer : pbk

Relationship marketing : successful strategies for the age of the customer : pbk
Paper図書
Regis McKennaAddison-Wesleyc1991
Other Libraries in Japan

Who's afraid of Big Blue? : how companies are challenging IBM-- and winning

Who's afraid of Big Blue? : how companies are challenging IBM-- and winning
Paper図書
Regis McKennaAddison-Wesleyc1989
Other Libraries in Japan

The Regis touch : new marketing strategies for uncertain times pbk

The Regis touch : new marketing strategies for uncertain times pbk
Paper図書
Regis McKennaAddison-Wesley Pub. Co.[1986]
Other Libraries in Japan

Crossing the chasm : marketing and selling disruptive products to mainstream customers : pbk Rev. ed

Crossing the chasm : marketing and selling disruptive products to mainstream customers : pbk Rev. ed
Paper図書
Geoffrey A. Moore ; with a foreword by Regis McKennaCollins Business Essentials2006, c2002
Other Libraries in Japan

The Regis touch : million-dollar advice from America's top marketing consultant

The Regis touch : million-dollar advice from America's top marketing consultant
Paper図書
Regis McKennaAddison-Wesley Pub. Co.c1985
Other Libraries in Japan

Crossing the chasm : marketing and selling high-tech products to mainstream customers : pbk Rev. ed

Crossing the chasm : marketing and selling high-tech products to mainstream customers : pbk Rev. ed
Paper図書
Geoffrey A. Moore ; with a foreword by Regis McKennaHarperBusiness Essentialsc2002
Other Libraries in Japan

Real time : preparing for the age of the never satisfied customer : pbk

Real time : preparing for the age of the never satisfied customer : pbk
Paper図書
[by] Regis McKennaHarvard Business School Press1999
Other Libraries in Japan

Crossing the chasm : marketing and selling high-tech products to mainstream customers Rev. ed

Crossing the chasm : marketing and selling high-tech products to mainstream customers Rev. ed
Paper図書
Geoffrey A. Moore ; with a foreword by Regis McKennaHarperBusinessc1999
Other Libraries in Japan

Real time

Real time
Paper図書
Regis McKenna 著Harvard business school press1999
Other Libraries in Japan

Crossing the chasm : pbk 2nd ed

Crossing the chasm : pbk 2nd ed
Paper図書
Geoffrey A. Moore ; foreword by Regis McKennaCapstone1998, c1999
Other Libraries in Japan

Crossing the chasm : marketing and selling high-tech products to mainstream customers : pbk

Crossing the chasm : marketing and selling high-tech products to mainstream customers : pbk
Paper図書
Geoffrey A. Moore ; with a foreword by Regis McKennaHarperBusiness1995
Other Libraries in Japan

Crossing the chasm : marketing and selling technology products to mainstream customers

Crossing the chasm : marketing and selling technology products to mainstream customers
Paper図書
Geoffrey A. Moore ; with a foreword by Regis McKennaHarperBusinessc1991
Other Libraries in Japan

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