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Brand strategy

Brand strategy
Paper図書
volume editor, Vanessa Patrick ; contributors, Rohini Ahluwalia, Jennifer Edson EscalasSage2019
Other Libraries in Japan
  • Author HeadingPark, C. Whan Sheth, Jagdish N. Patrick, Vanessa Ahluwalia, Rohini Escalas, Jennifer Edson

Brands and brand management : contemporary research perspectives : pbk

Brands and brand management : contemporary research perspectives : pbk
Paper図書
Barbara Loken, Rohini Ahluwalia and Michael J. HoustonPsychology Press2015, c2010
Other Libraries in Japan
  • Author HeadingLoken, Barbara Ahluwalia, Rohini Houston, Michael J.

Brands and brand management : contemporary research perspectives : hardcover

Brands and brand management : contemporary research perspectives : hardcover
Paper図書
[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. HoustonRoutledge, Taylor & Francis Groupc2010
Other Libraries in Japan
  • Author HeadingLoken, Barbara Ahluwalia, Rohini Houston, Michael J.

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)
Paper図書
Routledgec2010.<DH411-B98>
National Diet Library
  • Author HeadingLoken, Barbara. Ahluwalia, Rohini, 1966- Houston, Michael J.

Towards understanding the value of a loyal customer : an information processing perspective

Towards understanding the value of a loyal customer : an information processing perspective
Paper図書
Rohini Ahluwalia, H. Rao Unnava, Robert E. BurnkrantMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingAhluwalia, Rohini Unnava, H. Rao Burnkrant, Rob...

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