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Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Paper図書
Sandra Meister ; foreword by Claudia Fantapié AltobelliSpringer Gablerc2012
Other Libraries in Japan
  • Author HeadingMeister, Sandra Fantapié Altobelli, Claudia

Internationale Marketing-Politik

Internationale Marketing-Politik
Paper図書
Ralph Berndt, Claudia Fantapié Altobelli, Matthias SanderSpringerc1997
Other Libraries in Japan
  • Author HeadingBerndt, Ralph Fantapié Altobelli, Claudia Sander, Matthias

Die Diffusion neuer Kommunikationstechniken in der Bundesrepublik Deutschland : Erklärung, Prognose und marketingpolitische Implikationen

Die Diffusion neuer Kommunikationstechniken in der Bundesrepublik Deutschland : Erklärung, Prognose und marketingpolitische Implikationen
Paper図書
Claudia Fantapié AltobelliPhysicac1991
Other Libraries in Japan
  • Author HeadingFantapié Altobelli, Claudia

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