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Service management and marketing : managing the service profit logic 4th ed

Service management and marketing : managing the service profit logic 4th ed
Paper図書
Christian GrönroosWileyc2015.
Other Libraries in Japan
  • Author HeadingGrönroos, Christian

Service management

Service management
Paper図書
volume editor, Bo Edvardsson ; contributors, Göran Svensson, Chris Voss, Jochen WirtzSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Edvardsson,...

Service logic

Service logic
Paper図書
volume editor, Tore Strandvik ; contributors, James G. Barnes, Anders Gustafsson, Kaj StorbackaSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Strandvik, ...

Internal marketing, research approach, and other works

Internal marketing, research approach, and other works
Paper図書
volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson ... [et al.]Sage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Lindqvist, ...

Marketing communication

Marketing communication
Paper図書
volume editor, Donald E. Schultz ; contributors, Thomas R. Duncan ... [et al.]Sage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Schultz, Do...

Marketing theory

Marketing theory
Paper図書
volume editor, Roderick P. Brodie ; contributors, Michael J. Baker ... [et al.]Sage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Brodie, R. ...

Relationship marketing

Relationship marketing
Paper図書
volume editor, David Ballantyne ; contributors, Adrian Payne, Michael Saren, Richard VareySage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Ballantyne,...

Service quality

Service quality
Paper図書
volume editor, Lawrence A. Crosby ; contributors, J. Joseph Cronin, Jr., Gary L. Frankwick, Dwayne D. GremlerSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Crosby, Law...

Service marketing

Service marketing
Paper図書
volume editor, Raymond P. Fisk ; contributors, J. Stephen Baron, Mary Jo Bitner, Per KristenssonSage2013
Other Libraries in Japan
  • Subject HeadingMarketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Subject Heading (ID)Marketing Marketing research Communication in marketing Grönroos, Christian, 1947-
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Fisk, Raymo...

In search of a new logic for marketing : foundations of contemporary theory : pb

In search of a new logic for marketing : foundations of contemporary theory : pb
Paper図書
Christian GrönroosJ. Wileyc2007
Other Libraries in Japan
  • Author HeadingGrönroos, Christian

Service management and marketing : customer management in service competition 3rd ed

Service management and marketing : customer management in service competition 3rd ed
Paper図書
Christian GrönroosWileyc2007
Other Libraries in Japan
  • Author HeadingGrönroos, Christian

Service management and marketing : a customer relationship management approach 2nd ed

Service management and marketing : a customer relationship management approach 2nd ed
Paper図書
Christian GrönroosWileyc2000
Other Libraries in Japan
  • Author HeadingGrönroos, Christian

サービス・ロジックによる現代マーケティング理論 : 消費プロセスにおける価値共創へのノルディック学派アプローチ

サービス・ロジックによる現代マーケティング理論 : 消費プロセスにおける価値共創へのノルディック学派アプローチ
Paper図書
クリスチャン・グルンルース 著, 蒲生智哉 訳白桃書房2015.7<DH411-L430>
National Diet LibraryOther Libraries in Japan
  • Author HeadingGrönroos, Christian, 1947- 蒲生, 智哉, 1981-

北欧型サービス志向のマネジメント : 競争を生き抜くマーケティングの新潮流

北欧型サービス志向のマネジメント : 競争を生き抜くマーケティングの新潮流
Paper図書
C・グルンルース 著, 近藤宏一 監訳, 蒲生智哉 訳ミネルヴァ書房2013.6<DH475-L112>
National Diet LibraryOther Libraries in Japan
  • Author HeadingGrönroos, Christian, 1947- 近藤, 宏一, 1966- 商学 蒲生, 智...

Strategic management and marketing in the service sector : Chartwell-Bratt : Studentlitteratur

Strategic management and marketing in the service sector : Chartwell-Bratt : Studentlitteratur
Paper図書
Christian GrönroosStudentlitteraturc1991
Other Libraries in Japan
  • Author HeadingGrönroos, Christian

Service management and marketing : managing the moments of truth in service competition

Service management and marketing : managing the moments of truth in service competition
Paper図書
Christian GrönroosLexington Booksc1990
Other Libraries in Japan
  • Author HeadingGrönroos, Christian

Service marketing : Nordic School perspectives

Service marketing : Nordic School perspectives
Paper図書
edited by Christian Grönroos & Evert GummessonUniversity of Stockholm, Dept. of Business Administration[1985]
Other Libraries in Japan
  • Author HeadingGrönroos, Christian Gummesson, Evert

Strategic management and marketing in the service sector : Chartwell-Bratt : Studentlitteratur

Strategic management and marketing in the service sector : Chartwell-Bratt : Studentlitteratur
Paper図書
Christian GrönroosStudentlitteratur1984, c1983
Other Libraries in Japan
  • Author HeadingGrönroos, Christian

Strategic management and marketing in the service sector

Strategic management and marketing in the service sector
Paper図書
by Christian GrönroosMarketing Science Institutec1983
Other Libraries in Japan
  • Author HeadingGrönroos, Christian Marketing Science Institute

Comments on Christian Grönroos' Strategic management and marketing in the service sector

Comments on Christian Grönroos' Strategic management and marketing in the service sector
Paper図書
by Kenneth L. Bernhardt and G. Lynn ShostackMarketing Science Institutec1983
Other Libraries in Japan
  • Author HeadingBernhardt, Kenneth L. Shostack, G. Lynn Grönroos, Christian Marketing Science Institute
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