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The business of sports : text and cases on strategy and management

The business of sports : text and cases on strategy and management
Paper図書
George Foster, Stephen A. Greyser, Bill WalshThomson/South-Westernc2006
Other Libraries in Japan
  • Author HeadingFoster, George Greyser, Stephen A. Walsh, Bill

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology : hbk : pbk

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology : hbk : pbk
Paper図書
selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]Routledge2003
Other Libraries in Japan
  • Author HeadingBalmer, John M. T. Greyser, Stephen A.

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology : pbk

Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology : pbk
Paper図書
selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]Routledge2003
Other Libraries in Japan
  • Author HeadingBalmer, John M. T. Greyser, Stephen A. Marshall, Colin Marsh Marshal...

Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City

Improving advertising budgeting : insights from the MAX program of managing advertising expenditures for financial performance : conference report of the MAX conference Novemver 19-20, 1998 New York City
Paper図書
Stephen A. Greyser and H. Paul Root, editorsMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A. Root, H. Paul

Cases in advertising and communications management 3rd ed

Cases in advertising and communications management 3rd ed
Paper図書
Stephen A. Greyser ; with the collaboration of Robert J. KoppPrentice-Hallc1992
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A. Kopp, Robert J.

Managing cooperative advertising : a strategic approach

Managing cooperative advertising : a strategic approach
Paper図書
Robert F. Young, Stephen A. GreyserLexingtonBooksc1983
Other Libraries in Japan
  • Author HeadingYoung, Robert F. (Robert Freeman) Greyser, Stephen A.

Cases in advertising and communications management :est 2nd ed

Cases in advertising and communications management :est 2nd ed
Paper図書
Stephen A. GreyserPrentice-Hallc1981
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A.

Exploring the future of consumerism

Exploring the future of consumerism
Paper図書
by Paul N. Bloom and Stephen A. GreyserMarketing Science Institute1981
Other Libraries in Japan
  • Author HeadingBloom, Paul N. Greyser, Stephen A.

Cooperative advertising : practices and problems

Cooperative advertising : practices and problems
Paper図書
by Robert F. Young and Stephen A. GreyserMarketing Science Institute1982
Other Libraries in Japan
  • Author HeadingYoung, Robert F. (Robert Freeman) Greyser, Stephen A.

Marketing issues - challenges for marketing in the 1980's

Marketing issues - challenges for marketing in the 1980's
Paper図書
Stephen A. GreyserMarketing Science Institutec1980
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A.

広告情報-消費者の声を探る : ハーバート・ビジネス・スクールからの報告書 (宣伝会議ユニークブックス)

広告情報-消費者の声を探る : ハーバート・ビジネス・スクールからの報告書 (宣伝会議ユニークブックス)
PaperDigital図書障害者向け資料あり
S.A.グレイサー, R.A.バウエル 共著, 魚住信一 訳久保田宣伝研究所1970<DH428-42>
Available onlineNational Diet LibraryOther Libraries in Japan

Marketing research and knowledge development : an assessment for marketing management

Marketing research and knowledge development : an assessment for marketing management
Paper図書
John G. Myers, William F. Massy, Stephen A. GreyserPrentice-Hallc1980
Other Libraries in Japan
  • Author HeadingMyers, John G. Massy, William F. Greyser, Stephen A.

Recommended cases in marketing--the experts' choices

Recommended cases in marketing--the experts' choices
Paper図書
by Stephen A. Greyser & Robert J. KoppMarketing Science Institutec1979
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A. Kopp, Robert J.

Improving business and academic collaboration on research in marketing

Improving business and academic collaboration on research in marketing
Paper図書
by Stephen A. GreyserMarketing Science Institutec1977
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A.

The effectiveness of marketing's "R & D" for marketing management : an assessment

The effectiveness of marketing's "R & D" for marketing management : an assessment
Paper図書
[by] John G. Myers. Stephen A. Greyser & William F. MassyAmerican Marketing Associationc1979
Other Libraries in Japan
  • Author HeadingMyers, John G. Greyser, Stephen A. Massy, William F.

Americans' attitudes toward consumerism

Americans' attitudes toward consumerism
Paper図書
Stephen A. GreyserMarketing Science Institutec1977
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A.

Consumerism and advertising : a U.S. management perspective

Consumerism and advertising : a U.S. management perspective
Paper図書
by Stephen A. Greyser & Steven DiamondMarketing Science Institute1976
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A. Diamond, Steven

Cases in marketing management 2d ed

Cases in marketing management 2d ed
Paper図書
Edward C. Bursk, Stephen A. GreyserPrentice-Hall[1975]
Other Libraries in Japan
  • Author HeadingBursk, Edward Collins Greyser, Stephen A.

Marketing and the future : the response to consumerism

Marketing and the future : the response to consumerism
Paper図書
by Stephen A. GreyserMarketing Science Institute[1974]
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A. Marketing Science Institute

Cases in advertising and communications management

Cases in advertising and communications management
Paper図書
Stephen A. GreyserPrentice-Hall[1972]
Other Libraries in Japan
  • Author HeadingGreyser, Stephen A.
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