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Case theory in business and management : reinventing case study research : pbk

Case theory in business and management : reinventing case study research : pbk
Paper図書
Evert GummessonSAGE2017
Other Libraries in Japan
  • Author HeadingGummesson, Evert

Total relationship marketing : hbk 3rd ed

Total relationship marketing : hbk 3rd ed
Paper図書
Evert GummessonRoutledge2015
Other Libraries in Japan
  • Author HeadingGummesson, Evert

リレーションシップ・マーケティング : ビジネスの発想を変える30の関係性

リレーションシップ・マーケティング : ビジネスの発想を変える30の関係性
Paper図書
E.グメソン 著, 若林靖永, 太田真治, 崔容熏, 藤岡章子 訳中央経済社2007.12<DH411-J5>
National Diet LibraryOther Libraries in Japan
  • Author HeadingGummesson, Evert 若林, 靖永, 1961- 太田, 真治 崔, 容熏

Internal marketing, research approach, and other works

Internal marketing, research approach, and other works
Paper図書
volume editor, Lars-Johan Lindqvist ; contributors, Evert Gummesson ... [et al.]Sage2013
Other Libraries in Japan
  • Author HeadingGrönroos, Christian Sheth, Jagdish N. Lindqvist, Lars-Johan Gummesson, Evert

Total relationship marketing 3rd ed

Total relationship marketing 3rd ed
Paper図書
Evert GummessonButterworth-Heinemann is an imprint of Elsevier2008
Other Libraries in Japan
  • Author HeadingGummesson, Evert

Organizational buyer behavior

Organizational buyer behavior
Paper図書
volume editor, Arun Sharma ; contributors, Evert Gummesson ... [et al.]Sage2010
Other Libraries in Japan
  • Author HeadingSheth, Jagdish N. Sharma, Arun Gummesson, Evert

Total relationship marketing 2nd ed

Total relationship marketing 2nd ed
Paper図書
Evert GummessonButterworth-Heinemann2002
Other Libraries in Japan
  • Author HeadingGummesson, Evert

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm : pbk

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm : pbk
Paper図書
Evert GummessonButterworth-Heinemann1999
Other Libraries in Japan
  • Author HeadingGummesson, Evert

Qualitative methods in management research : hbk : pbk 2nd ed

Qualitative methods in management research : hbk : pbk 2nd ed
Paper図書
Evert Gummesson ; foreword by John Van MaanenSagec2000
Other Libraries in Japan
  • Author HeadingGummesson, Evert

Service quality in hospitality organizations : pbk

Service quality in hospitality organizations : pbk
Paper図書
edited by Michael D. Olsen, Richard Teare, Evert GummessonCassell1996
Other Libraries in Japan
  • Author HeadingOlsen, Michael D. Teare, Richard Gummesson, Evert

Total relationship marketing 3rd ed

Total relationship marketing 3rd ed
Paper図書
Evert GummessonButterworth-Heinemann is an imprint of Elsevier2008
Other Libraries in Japan
  • Author HeadingGummesson, Evert, 1936-

Qualitative methods in management research pbk.

Qualitative methods in management research pbk.
Paper図書
Evert GummessonSagec1991
Other Libraries in Japan
  • Author HeadingGummesson, Evert

Qualitative methods in management research : sw : uk

Qualitative methods in management research : sw : uk
Paper図書
Evert GummessonStudentlitteraturc1988
Other Libraries in Japan
  • Author HeadingGummesson, Evert

Service marketing : Nordic School perspectives

Service marketing : Nordic School perspectives
Paper図書
edited by Christian Grönroos & Evert GummessonUniversity of Stockholm, Dept. of Business Administration[1985]
Other Libraries in Japan
  • Author HeadingGrönroos, Christian Gummesson, Evert

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