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マーケティング効果の測定と実践 : 計量経済モデリング・アプローチ

マーケティング効果の測定と実践 : 計量経済モデリング・アプローチ
Paper図書
D.M.ハンセン, L.J.パーソンズ, R.L.シュルツ 原著, 阿部誠 監訳, パワーズ恵子 訳有斐閣2018.8<DH411-M95>
National Diet LibraryOther Libraries in Japan
  • Author HeadingHanssens, Dominique M Parsons, Leonard J Schultz, R...

Long-term impact of marketing : a compendium

Long-term impact of marketing : a compendium
Paper図書
Dominique M. HanssensWorld Scientificc2018
Other Libraries in Japan
  • Author HeadingHanssens, Dominique M.

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support : pbk

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support : pbk
Paper図書
edited by Natalie Mizik, Dominique M. HanssensE. Elgar2019, c2018
Other Libraries in Japan
  • Author HeadingMizik, Natalie Hanssens, Dominique M.

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
Paper図書
edited by Natalie Mizik, Dominique M. HanssensEdward Elgarc2018
Other Libraries in Japan
  • Author HeadingMizik, Natalie Hanssens, Dominique M.

Marketing strategy

Marketing strategy
Paper図書
volume editor, David J. Reibstein ; contributors, George S. Day, Dominique Hanssens, Christine MoormanSage2014
Other Libraries in Japan
  • Author Heading...Day, George S. Hanssens, Dominique M. Moorman, Christine

Empirical generalizations about marketing impact : what we have learned from academic research

Empirical generalizations about marketing impact : what we have learned from academic research
Paper図書
Dominique M. Hanssens, editorMarketing Science Institutec2009
Other Libraries in Japan
  • Author HeadingHanssens, Dominique M.

Customer equity : measurement, management and research opportunities : pbk

Customer equity : measurement, management and research opportunities : pbk
Paper図書
Julian Villanueva, Dominique M. Hanssensnow Publishersc2007
Other Libraries in Japan
  • Author HeadingVillanueva, Julian Hanssens, Dominique M.

Do promotions benefit manufacturers, retailers, or both?

Do promotions benefit manufacturers, retailers, or both?
Paper図書
Shuba Srinivasan ... [et al.]Marketing Science Institutec2001
Other Libraries in Japan
  • Author HeadingSrinivasan, Shuba Pauwels, Koen Hanssens, Dominique M. Dekimoe, Marnik

Market response models 2nd ed (International series in quantitative marketing)

Market response models 2nd ed (International series in quantitative marketing)
Paper図書
by Dominique M. HanssensKluwer Academic Publishersc2001
Other Libraries in Japan
  • Author HeadingHanssens, Dominique M. Parsons, Leonard J. Schultz,...

Market response models : econometric and time series analysis : pbk 2nd ed

Market response models : econometric and time series analysis : pbk 2nd ed
Paper図書
by Dominique M. Hanssens, Leonard J. Parsons, Randall L. SchultzKluwer Academic Publishersc2001
Other Libraries in Japan
  • Author HeadingHanssens, Dominique M. Parsons, Leonard J. Schultz,...

Sustained spending and persistent response : a new look at long-term marketing profitability

Sustained spending and persistent response : a new look at long-term marketing profitability
Paper図書
Marnik G. Dekimpe, Dominique M. HanssensMarketing Science Institutec1997
Other Libraries in Japan
  • Author HeadingDekimpe, Marnik G. Hanssens, Dominique M. Marketing Science Institute

Market response models : econometric and time series analysis

Market response models : econometric and time series analysis
Paper図書
Dominique M. Hanssens, Leonard J. Parsons, Randall L. SchultzKluwer Academic Publishersc1990
Other Libraries in Japan
  • Author HeadingHanssens, Dominique M. Parsons, Leonard J. Schultz,...

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