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Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)
Paper図書
Routledgec2010.<DH411-B98>
National Diet Library
  • Author HeadingLoken, Barbara. Ahluwalia, Rohini, 1966- Houston, Michael J.

Brands and brand management : contemporary research perspectives : pbk

Brands and brand management : contemporary research perspectives : pbk
Paper図書
Barbara Loken, Rohini Ahluwalia and Michael J. HoustonPsychology Press2015, c2010
Other Libraries in Japan
  • Author HeadingLoken, Barbara Ahluwalia, Rohini Houston, Michael J.

Research methodology : research design and data analysis

Research methodology : research design and data analysis
Paper図書
volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]Sage2011
Other Libraries in Japan
  • Author HeadingMalhotra, Naresh K. Sheth, Jagdish N. Wu, Lan Houston, Michael J.

Brands and brand management : contemporary research perspectives : hardcover

Brands and brand management : contemporary research perspectives : hardcover
Paper図書
[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. HoustonRoutledge, Taylor & Francis Groupc2010
Other Libraries in Japan
  • Author HeadingLoken, Barbara Ahluwalia, Rohini Houston, Michael J.

Consumer behavior : conceptual foundations

Consumer behavior : conceptual foundations
Paper図書
volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. KassarjianSage2010
Other Libraries in Japan
  • Author HeadingSheth, Jagdish N. Lutz, Richard John Houston, Michael J. Wright, Peter L. Kassarjian, ...

The effects of brand name suggestiveness on advertising recall

The effects of brand name suggestiveness on advertising recall
Paper図書
Kevin Lane Keller, Susan E. Heckler, Michael J. HoustonMarketing Science Institute1997
Other Libraries in Japan
  • Author HeadingKeller, Kevin Lane Heckler, Susan E. Houston, Michael J.

Marketing : International ed 2nd ed

Marketing : International ed 2nd ed
Paper図書
Courtland L. Bovée, Michael J. Houston, John V. ThillMcGraw-Hillc1995
Other Libraries in Japan
  • Author HeadingBovée, Courtland L. Houston, Michael J. Thill, John V.

Marketing communications : theory and research pbk.

Marketing communications : theory and research pbk.
Paper図書
editors, Michael J. Houston, Richard J. LutzAmerican Marketing Association1985
Other Libraries in Japan
  • Author HeadingHouston, Michael J. Lutz, Richard John American M...

1985 AMA Educators' proceedings . Marketing communications : theory and research

1985 AMA Educators' proceedings . Marketing communications : theory and research
Paper図書
[editors] Robert F. Lusch ... [et al.] . editors, Michael J. Houston, Richard J. LutzAmerican Marketing Associationc1985
Other Libraries in Japan
  • Author Heading...r's Conference Houston, Michael J. Lutz, Richard John

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

Advances in consumer research 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
Paper図書
Eliazbeth C. Hirschman, Morris B. Holbrook editorsAssociation for Consumer Researchc1985-
Other Libraries in Japan
  • Author Heading...ndorf, Melanie Houston, Michael J. Srull, Thomas K. Goldberg, Ma...

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