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Handbook of business-to-business marketing : cased 2nd ed

Handbook of business-to-business marketing : cased 2nd ed
Paper図書
edited by Gary L. Lilien, J. Andrew Petersen, Stefan WuytsE. Elgarc2022
Other Libraries in Japan
  • Note (General)"In association with the Institute for the Study of Business Markets" Includes bibliographical ref...
  • Author HeadingLilien, Gary L. Petersen, J. Andrew Wuyts, Stefan Institute for the Study of Business Markets

Principles of marketing engineering : hbk

Principles of marketing engineering : hbk
Paper図書
Gary L. Lilien, Arvind Rangaswamy, Arnaud De BruynTrafford Publisingc2007
Other Libraries in Japan
  • Note (General)"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of ...
  • Author Heading...dministration. Institute for the Study of Business Markets

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