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Customer and consumer insights

Customer and consumer insights
Paper図書
volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard StaelinSage2016
Other Libraries in Japan
  • Author Heading..., Katherine N. Lehmann, Donald R. Staelin, Richard Sheth, Jagdi...

Quantitative methods : MDS, MDA, CCA, and beyond

Quantitative methods : MDS, MDA, CCA, and beyond
Paper図書
volume editor, William L. Moore ; contributors, Donna L. Hoffman, Donald R. Lehmann, Russell S. WinerSage2015
Other Libraries in Japan
  • Author Heading...fman, Donna L. Lehmann, Donald R. Winer, Russell S. Sheth, Jagd...

顧客投資マネジメント : 顧客価値の可視化によるファイナンスとマーケティングの融合 (ウォートン経営戦略シリーズ)

顧客投資マネジメント : 顧客価値の可視化によるファイナンスとマーケティングの融合 (ウォートン経営戦略シリーズ)
Paper図書
スニル・グプタ, ドナルド・R.レーマン 著, スカイライトコンサルティング株式会社 訳英治出版2005.10<DH411-H411>
National Diet LibraryOther Libraries in Japan

Research methods : hb

Research methods : hb
Paper図書
volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. RaoSage2015
Other Libraries in Japan
  • Author HeadingSheth, Jagdish N. Krishnan, Balaji C. Lehmann, Donald R. Iacobucci, Dawn Rao, Vithala ...

Analysis for marketing planning 7th ed., international ed

Analysis for marketing planning 7th ed., international ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill2008
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Analysis for marketing planning 7th ed

Analysis for marketing planning 7th ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill/Irwinc2008
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Managing customers as investments : the strategic value of customers in the long run

Managing customers as investments : the strategic value of customers in the long run
Paper図書
Sunil Gupta, Donald R. LehmannWharton School Pub.c2005
Other Libraries in Japan
  • Author HeadingGupta, Sunil Lehmann, Donald R.

Analysis for marketing planning 6th ed. International ed

Analysis for marketing planning 6th ed. International ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill/Irwin2005
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Product management 4th ed

Product management 4th ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill/Irwinc2005
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Product management 4th ed., international ed

Product management 4th ed., international ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill2005
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Analysis for marketing planning alk. paper 6th ed

Analysis for marketing planning alk. paper 6th ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill/Irvin2004, c2005
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Assessing marketing strategy performance

Assessing marketing strategy performance
Paper図書
Christine Moorman and Donald R. Lehmann, editorsMarketing Science Institutec2004
Other Libraries in Japan
  • Author HeadingMoorman, Christine Lehmann, Donald R. Marketing Science Institute

Product management 3rd ed., international ed

Product management 3rd ed., international ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill2003
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Analysis for marketing planning 5th ed. International ed

Analysis for marketing planning 5th ed. International ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill/Irwinc2002
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

A product-market-based measure of brand equity

A product-market-based measure of brand equity
Paper図書
Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. NeslinMarketing Science Institutec2002
Other Libraries in Japan
  • Author HeadingAilawadi, Kusum L. Lehmann, Donald R. Neslin, Scott A.

Analysis for marketing planning 5th ed

Analysis for marketing planning 5th ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill/Irwinc2002
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Product management 3rd ed

Product management 3rd ed
Paper図書
Donald R. Lehmann, Russell S. WinerMcGraw-Hill/Irwinc2002
Other Libraries in Japan
  • Author HeadingLehmann, Donald R. Winer, Russell S.

Customer expectations management and optimal firm behavior for new products

Customer expectations management and optimal firm behavior for new products
Paper図書
Praveen K. Kopalle and Donald R. LehmannMarketing Science Institute2002
Other Libraries in Japan
  • Author HeadingKopalle, Praveen K. Lehmann, Donald R. Marketing Science Institute

Valuing customers

Valuing customers
Paper図書
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames StuartMarketing Science Institutec2001
Other Libraries in Japan
  • Author HeadingGupta, Sunil Lehmann, Donald R. Stuart, Jennifer Ames

マーケティング計画 : 立案手法入門

マーケティング計画 : 立案手法入門
PaperDigital図書
D.R.レーマン, R.S.ウィナー [著], 井上崇通 [ほか]訳文真堂1991.5<DH411-E251>
National Diet LibraryOther Libraries in Japan
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