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2004 AMA Winter Educators' Conference : marketing theory and applications

2004 AMA Winter Educators' Conference : marketing theory and applications
Paper図書
editors, William L. Cron, George S. LowAmerican Marketing Associationc2004
Other Libraries in Japan
  • Author HeadingAMA Winter Educators' Conference American Marketing Association Cron, William L. Low, George S.

New but not improved : factors that affect the development of meaningful line extensions

New but not improved : factors that affect the development of meaningful line extensions
Paper図書
Jonlee Andrews, George S. LowMarketing Science Institute1998
Other Libraries in Japan
  • Author HeadingAndrews, Jonlee Low, George S.

Brand managers' perceptions of the marketing communications budget allocation process

Brand managers' perceptions of the marketing communications budget allocation process
Paper図書
George S. Low, Jakki J. MohrMarketing Science Institutec1998
Other Libraries in Japan
  • Author HeadingLow, George S. Mohr, Jakki J.

The advertising-sales promotion trade-off : theory and practice

The advertising-sales promotion trade-off : theory and practice
Paper図書
George S. Low and Jakki J. MohrMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingLow, George S. Mohr, Jakki J. Marketing Scie...

Serving Native American students : pbk

Serving Native American students : pbk
Paper図書
Mary Jo Tippeconnic Fox, Shelly C. Lowe, George S. McClellanJossey-Bass2005
Other Libraries in Japan

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