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Marketing of high-technology products and innovations : [pbk.] 3rd ed

Marketing of high-technology products and innovations : [pbk.] 3rd ed
Paper図書
Mohr, Sengupta, SlaterPearsonc2014
Other Libraries in Japan
  • Author HeadingMohr, Jakki J. Sengupta, Sanjit Slater, Stan...

Marketing of high-technology products and innovations : casebound 3rd ed

Marketing of high-technology products and innovations : casebound 3rd ed
Paper図書
Jakki Mohr, Sanjit Sengupta, Stanley SlaterPrentice Hallc2010
Other Libraries in Japan
  • Author HeadingMohr, Jakki J. Sengupta, Sanjit Slater, Stan...

Marketing of high-technology products and innovations 2nd ed

Marketing of high-technology products and innovations 2nd ed
Paper図書
Jakki Mohr, Sanjit Sengupta, Stanley SlaterPearson/Prentice Hallc2005
Other Libraries in Japan
  • Author HeadingMohr, Jakki J. Sengupta, Sanjit Slater, Stan...

Marketing of high-technology products and innovations

Marketing of high-technology products and innovations
Paper図書
Jakki MohrPrentice Hallc2001
Other Libraries in Japan
  • Author HeadingMohr, Jakki J.

Brand managers' perceptions of the marketing communications budget allocation process

Brand managers' perceptions of the marketing communications budget allocation process
Paper図書
George S. Low, Jakki J. MohrMarketing Science Institutec1998
Other Libraries in Japan
  • Author HeadingLow, George S. Mohr, Jakki J.

The role of comminication strategy in channel member performance : is more collaborative communicaton better? : working paper

The role of comminication strategy in channel member performance : is more collaborative communicaton better? : working paper
Paper図書
Jakki J. Mohr, Robert J. Fischer and John R. NevinMarketing Science Institute1994
Other Libraries in Japan
  • Author HeadingMohr, Jakki J. Fischer, Robert J. Nevin, Joh...

The advertising-sales promotion trade-off : theory and practice

The advertising-sales promotion trade-off : theory and practice
Paper図書
George S. Low and Jakki J. MohrMarketing Science Institutec1992
Other Libraries in Japan
  • Author HeadingLow, George S. Mohr, Jakki J. Marketing Science Institute

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