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Strategic market management : pbk 12th ed

Strategic market management : pbk 12th ed
Paper図書
David A. Aaker, Christine MoormanWileyc2023
Other Libraries in Japan
  • Author HeadingAaker, David A. Moorman, Christine

Handbook on customer centricity : strategies for building a customer-centric organization : cased

Handbook on customer centricity : strategies for building a customer-centric organization : cased
Paper図書
edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon LeeE. Elgarc2019
Other Libraries in Japan
  • Author HeadingPalmatier, Robert W. Moorman, Christine Lee, Ju-Yeon

Planned social change and the diffusion of innovation

Planned social change and the diffusion of innovation
Paper図書
volume editor, Christine Moorman ; contributors, Richard P. Bagozzi ... [et al.]Sage2018
Other Libraries in Japan
  • Author HeadingZaltman, Gerald Moorman, Christine Bagozzi, Richard P. Sheth, Ja...

Better marketing for a better world [CD-ROM版]

Better marketing for a better world [CD-ROM版]
Recording Media電子資料
Rajesh Chandy, Christine Moorman, Jeffrey InmanAmerican Marketing Association2017
Other Libraries in Japan
  • Author HeadingAmerican Marketing Association Chandy, Rajesh Moorman, Christine Inman, Jeffrey

Innovation and growth

Innovation and growth
Paper図書
volume editor, Gerard J. Tellis ; contributors, Christine Moorman, Mohanbir SawhneySage2016
Other Libraries in Japan
  • Author HeadingDay, George S. Tellis, Gerard J. Moorman, Christine Sawhney, Mohanbir S. Sheth, J...

Marketing strategy

Marketing strategy
Paper図書
volume editor, David J. Reibstein ; contributors, George S. Day, Dominique Hanssens, Christine MoormanSage2014
Other Libraries in Japan
  • Author Heading..., Dominique M. Moorman, Christine

Strategy from the outside in : profiting from customer value

Strategy from the outside in : profiting from customer value
Paper図書
George S. Day, Christine MoormanMcGraw-Hillc2010
Other Libraries in Japan
  • Author HeadingDay, George S. Moorman, Christine

Assessing marketing strategy performance

Assessing marketing strategy performance
Paper図書
Christine Moorman and Donald R. Lehmann, editorsMarketing Science Institutec2004
Other Libraries in Japan
  • Author HeadingMoorman, Christine Lehmann, Donald R. Marketing ...

Getting returns from service quality : is the conventional wisdom wrong?

Getting returns from service quality : is the conventional wisdom wrong?
Paper図書
Roland T. Rust, Christine MoormanMarketing Science Institute2000
Other Libraries in Japan
  • Author HeadingRust, Roland T. Moorman, Christine Dickson, Peter R. Marketing S...

Competitive responses to external market information flows : the case of the nutrition labeling and education act

Competitive responses to external market information flows : the case of the nutrition labeling and education act
Paper図書
Christine MoormanMarketing Science Institutec1997
Other Libraries in Japan
  • Author HeadingMoorman, Christine Marketing Science Institute

Organizational improvisation in new product development

Organizational improvisation in new product development
Paper図書
Anne S. Miner, Christine Moorman, Paula BassoffMarketing Science Institutec1997
Other Libraries in Japan
  • Author HeadingMiner, Anne S. Moorman, Christine Bassoff, Paula Marketing Scie...

The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper

The paradox of low quality and high use : how researcher trust impacts market research outcomes : working paper
Paper図書
Christine Moorman, Jon R. AustinMarketing Science Institutec1995
Other Libraries in Japan
  • Author HeadingMoorman, Christine Austin, Jon R. Marketing Scie...

Walking the tightrope : improvisation and information use in new product development : working paper

Walking the tightrope : improvisation and information use in new product development : working paper
Paper図書
Christine Moorman and Anne S. MinerMarketing Science Institutec1995
Other Libraries in Japan
  • Author HeadingMoorman, Christine Miner, Anne S.

Relationships between providers and users of market research : the role of personal trust

Relationships between providers and users of market research : the role of personal trust
Paper図書
Christine Moorman, Rohit Deshpandé, Gerald ZaltmanMarketing Science Institutec1993
Other Libraries in Japan
  • Author HeadingMoorman, Christine Deshpandé, Rohit Zaltman, Ger...

The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures

The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures
Microform図書
Moorman, ChristineU.M.I.1988
Other Libraries in Japan
  • Author HeadingMoorman, Christine

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