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Search results 27

Handbook of pricing research in marketing / edited by Vithala R. Rao. Pbk. ed.

Handbook of pricing research in marketing / edited by Vithala R. Rao. Pbk. ed.
Paper図書
Edward Elgar2010.<DH413-B44>
National Diet Library
  • Author HeadingRao, Vithala R.

Advanced introduction to pricing strategy and analytics : cased

Advanced introduction to pricing strategy and analytics : cased
Paper図書
Vithala R. RaoEdward Elgarc2023
Other Libraries in Japan
  • Author HeadingRao, Vithala R.

Applied conjoint analysis

Applied conjoint analysis
Paper図書
Vithala R. RaoSpringerc2014
Other Libraries in Japan
  • Author HeadingRao, Vithala R.

Multidimensional scaling and positioning

Multidimensional scaling and positioning
Paper図書
volume editor, Wayne S. DeSarbo ; contributors, Vithala R. Rao, Mihcel WedelSage2017
Other Libraries in Japan
  • Author HeadingGreen, Paul E. DeSarbo, Wayne S. Rao, Vithala R. Wedel, Michel Sheth, Jagdish ...

Applied conjoint analysis : pbk

Applied conjoint analysis : pbk
Paper図書
Vithala R. RaoSpringerc2014
Other Libraries in Japan
  • Author HeadingRao, Vithala R.

Conjoint analysis : the pioneering years

Conjoint analysis : the pioneering years
Paper図書
volume editor, V. "Seenu" Srinivasan ; contributors, John R. Hauser, Vithala R. RaoSage2017
Other Libraries in Japan
  • Author HeadingGreen, Paul E. Srinivasan, V. "Seenu" Hauser, John R. Rao, Vithala R. Sheth, Jagdish N.

Conjoint analysis : applications

Conjoint analysis : applications
Paper図書
volume editor, Vithala R. Rao ; contributors, John R. Hauser, Min Ding, Howard R. MoskowitzSage2017
Other Libraries in Japan
  • Author HeadingGreen, Paul E. Rao, Vithala R. Hauser, John R. Ding, Min Mos...

Research methods : hb

Research methods : hb
Paper図書
volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. RaoSage2015
Other Libraries in Japan
  • Author HeadingSheth, Jagdish N. Krishnan, Balaji C. Lehmann, Donald R. Iacobucci, Dawn Rao, Vithala R.

Marketing research and modeling

Marketing research and modeling
Paper図書
volume editor, Vithala R. Rao ; contributors, Naresh K. Malhotra, Howard R. Moskowitz, Joel H. SteckelSage2014
Other Libraries in Japan
  • Author Heading...th, Jagdish N. Rao, Vithala R. Malhotra, Naresh K. Moskowitz...

Handbook of pricing research in marketing : pbk

Handbook of pricing research in marketing : pbk
Paper図書
edited by Vithala R. RaoEdward Elgar2010, c2009
Other Libraries in Japan
  • Author HeadingRao, Vithala R.

Handbook of pricing research in marketing

Handbook of pricing research in marketing
Paper図書
edited by Vithala R. RaoE. Elgarc2009
Other Libraries in Japan
  • Author HeadingRao, Vithala R.

Analysis for strategic marketing

Analysis for strategic marketing
Paper図書
Vithala R. Rao, Joel H. SteckelAddison-Wesleyc1998
Other Libraries in Japan
  • Author HeadingRao, Vithala R. Steckel, Joel H.

The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future

The new science of marketing : state of the art tools for anticipating and tracking the market forces that will shape your company's future
Paper図書
Vithala R. Rao and Joel H. SteckelIrwinc1995
Other Libraries in Japan
  • Author HeadingRao, Vithala R. Steckel, Joel H.

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava

An approach to assess the importance of brand equity in acquisition decisions/ Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava
Paper図書
Marketing Science Institutec1993
Other Libraries in Japan
  • Author HeadingMahajan, Vijay Rao, Vithala R. Srivastava, Rajendra K. Marke...

Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper

Selecting, evaluating, and updating prospects in direct mail marketing : technical working paper
Paper図書
Vithala R. Rao and Joel H. SteckelMarketing Science Institutec1994
Other Libraries in Japan
  • Author HeadingRao, Vithala R. Steckel, Joel H. Marketing Sc...

Decision criteria for new product acceptance and success : the role of trade buyers

Decision criteria for new product acceptance and success : the role of trade buyers
Paper図書
Edward W. McLaughlin and Vithala R. RaoQuorum Books1991
Other Libraries in Japan
  • Author HeadingMcLaughlin, Edward W. (Edward William) Rao, Vithala R.

Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao. (Editors' series in marketing)

Applied multidimensional scaling; a comparison of approaches and algorithms [by] Paul E. Green [and] Vithala R. Rao. (Editors' series in marketing)
Paper図書
Holt, Rinehart and Winston[1972]<DH413-24>
National Diet Library
  • Author HeadingGreen, Paul E Rao, Vithala R.

Measurement and use of market response functions for allocating marketing resources

Measurement and use of market response functions for allocating marketing resources
Paper図書
by Vithala R. Rao and Darius J. SabavalaMarketing Science Institutec1986
Other Libraries in Japan
  • Author HeadingRao, Vithala R. Sabavala, Darius J. Marketing...

Sales forecasting methods : a survey of recent developments

Sales forecasting methods : a survey of recent developments
Paper図書
by Vithala R. Rao and James E. Cox, JrMarketing Science Institute1978
Other Libraries in Japan
  • Author HeadingRao, Vithala R. Cox, James E. (James Edward)

Applied multidimensional scaling : a comparison of approaches and algorithms

Applied multidimensional scaling : a comparison of approaches and algorithms
Paper図書
Paul E. Green [and] Vithala R. RaoDryden pressc1972
Other Libraries in Japan
  • Author HeadingGreen, Paul E. Rao, Vithala R.