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Customer equity : building and managing relationships as valuable assets
Customer equity : building and managing relationships as valuable assets
Paper
図書
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Harvard Business School Press
c2001
Other Libraries in Japan
Author Heading
Blattberg, Robert C. Getz, Gary
Thomas, Jacquelyn S.
顧客資産のマネジメント : カスタマー・エクイティの構築
顧客資産のマネジメント : カスタマー・エクイティの構築
Paper
図書
ロバート・ブラットバーグ, ゲイリー・ゲッツ, ジャクリーン・トーマス 著, 小川孔輔, 小野譲司 監訳
ダイヤモンド社
2002.9
<DH411-G607>
National Diet Library
Other Libraries in Japan
顧客を知り尽くし顧客を満足させる法 (Harvard business review anthology)
顧客を知り尽くし顧客を満足させる法 (Harvard business review anthology)
Paper
図書
Diamondハーバード・ビジネス・レビュー編集部 編訳
ダイヤモンド社
2006.8
<DH411-H542>
National Diet Library
Other Libraries in Japan
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