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Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton.

Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton.
Paper図書
MIT Pressc1991.<DA88-A48>
National Diet LibraryOther Libraries in Japan
  • Subject Heading...) Game theory. Advertising -- Costs -- Mathematical models. Costs...

Sunk costs and market structure : price competition, advertising, and the evolution of concentration : pbk

Sunk costs and market structure : price competition, advertising, and the evolution of concentration : pbk
Paper図書
John SuttonMIT Press2007
Other Libraries in Japan
  • Subject Heading...y) Game theory Advertising -- Costs -- Mathematical models Sunk c...
  • Subject Heading (ID)...y) Game theory Advertising -- Costs -- Mathematical models Sunk c...

The advertiser's handbook for budget determination

The advertiser's handbook for budget determination
Paper図書
Simon BroadbentLexington Booksc1988
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Advertising -- Costs Advertising -- Finance
  • Subject Heading (ID)Advertising media planning Advertising -- Costs Advertising -- Finance

How to make your advertising twice as effective at half the cost pbk.

How to make your advertising twice as effective at half the cost pbk.
Paper図書
Herschell Gordon LewisPrentice-Hallc1986
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising -- Costs
  • Subject Heading (ID)Advertising Advertising -- Costs

Guerrilla advertising : cost-effective techniques for small-business success

Guerrilla advertising : cost-effective techniques for small-business success
Paper図書
Jay Conrad LevinsonHoughton Mifflin Company1994
Other Libraries in Japan

Spending advertising money pbk. (hard) 4th ed.

Spending advertising money pbk. (hard) 4th ed.
Paper図書
Simon Broadbent and Brian JacobsBusiness Books1984
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Advertising -- Costs Advertising -- Research
  • Subject Heading (ID)Advertising media planning Advertising -- Costs Advertising -- Research

The relationship between advertising and price

The relationship between advertising and price
Paper図書
by Stephen LittlechildAdvertising Association1982
Other Libraries in Japan
  • Subject HeadingAdvertising -- Costs Pricing
  • Subject Heading (ID)Advertising -- Costs Pricing

Accounting for advertising assets

Accounting for advertising assets
Paper図書
by Dale L. FlesherUniversity of Mississippi, Bureau of Business and Economic Research, School of Business Administration1979
Other Libraries in Japan
  • Subject HeadingAccounting Advertising -- Costs
  • Subject Heading (ID)Accounting Advertising -- Costs

Spending advertising money : an introduction to media planning, media buying and the uses of media research pbk. (hard) 3rd ed

Spending advertising money : an introduction to media planning, media buying and the uses of media research pbk. (hard) 3rd ed
Paper図書
Simon BroadbentBusiness Books1979
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Advertising -- Costs Advertising -- Research
  • Subject Heading (ID)Advertising media planning Advertising -- Costs Advertising -- Research

Optimale Werbeträger- und Werbemittelselektion : eine Analyse unter Berücksichtigung der durch wiederholte Belegung eines Werbeträgers erzielbaren Werbeerfolge

Optimale Werbeträger- und Werbemittelselektion : eine Analyse unter Berücksichtigung der durch wiederholte Belegung eines Werbeträgers erzielbaren Werbeerfolge
Paper図書
Ralph BerndtGabler1978
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models Advertising -- Costs
  • Subject Heading (ID)Advertising -- Mathematical models Advertising -- Costs

Sunk costs and market structure : price competition, advertising, and the evolution of concentration

Sunk costs and market structure : price competition, advertising, and the evolution of concentration
Paper図書
John SuttonMIT Pressc1991
Other Libraries in Japan
  • Subject Heading...y) Game theory Advertising -- Costs -- Mathematical models Costs,...
  • Subject Heading (ID)...y) Game theory Advertising -- Costs -- Mathematical models Costs,...

Advertising, competition, and public policy : a simulation study

Advertising, competition, and public policy : a simulation study
Paper図書
Paul N. BloomBallinger Pub. Co.c1976
Other Libraries in Japan
  • Subject HeadingAdvertising Competition Advertising -- Costs Computer simulation
  • Subject Heading (ID)Advertising Competition Advertising -- Costs Computer simulation

Die Werbekosten als Determinante der Wirtschaftswerbung

Die Werbekosten als Determinante der Wirtschaftswerbung
Paper図書
Edmund SundhoffC.E. Poeschelc1976
Other Libraries in Japan
  • Subject HeadingAdvertising -- Costs Cost accounting Advertising -...
  • Subject Heading (ID)Advertising -- Costs Cost accounting Advertising -...

Spending advertising money : an introduction to media planning, media buying and the uses of media research Completely rev. 2nd ed

Spending advertising money : an introduction to media planning, media buying and the uses of media research Completely rev. 2nd ed
Paper図書
Simon BroadbentManagement Marketing Book Clubc1975
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Advertising -- Costs Advertising -- Research
  • Subject Heading (ID)Advertising media planning Advertising -- Costs Advertising -- Research

Spending advertising money : an introduction to media planning, media buying and the uses of media research Completely revised 2nd ed

Spending advertising money : an introduction to media planning, media buying and the uses of media research Completely revised 2nd ed
Paper図書
Simon BroadbentBusiness Books1975
Other Libraries in Japan
  • Subject HeadingAdvertising media planning Advertising -- Costs Advertising -- Research
  • Subject Heading (ID)Advertising media planning Advertising -- Costs Advertising -- Research

The Relationship of advertising expenditures to sales : an anthology of classic articles

The Relationship of advertising expenditures to sales : an anthology of classic articles
Paper図書
edited by Avijit Ghosh, C. Samuel CraigGarland Pub.1986
Other Libraries in Japan
  • Subject HeadingAdvertising -- Costs -- Addresses, essays, lecture...
  • Subject Heading (ID)Advertising -- Costs -- Addresses, essays, lecture...

A variable budgeting system for consumer advertising

A variable budgeting system for consumer advertising
Paper図書
by Lawrence FriedmanMarketing Science Institute1970
Other Libraries in Japan
  • Subject HeadingAdvertising -- Costs
  • Subject Heading (ID)Advertising -- Costs

Measuring the effectiveness of consumer advertising : a case history

Measuring the effectiveness of consumer advertising : a case history
Paper図書
by Lawrence FriedmanMarketing Science Institute1970
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research Advertising -- Costs
  • Subject Heading (ID)Advertising -- Research Advertising -- Costs

The economics of advertising : a study

The economics of advertising : a study
Paper図書
prepared by the Economists Advisory GroupAdvertising Association1967
Other Libraries in Japan
  • Subject HeadingAdvertising -- Great Britain Advertising -- Costs
  • Subject Heading (ID)Advertising -- Great Britain Advertising -- Costs

Advertising cost control handbook

Advertising cost control handbook
Paper図書
Ovid RisoVan Nostrand Reinhold[1973]
Other Libraries in Japan

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