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Dynamic models of advertising competition 2nd ed

Dynamic models of advertising competition 2nd ed
Paper図書
by Gary M. EricksonKluwer Academic Publishersc2003
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models Competition -- Mathematical m...
  • Subject Heading (ID)Advertising -- Mathematical models Competition -- Mathematical m...

Determinants of temporal variations in advertising effectiveness

Determinants of temporal variations in advertising effectiveness
Paper図書
by Chanjin Chung and Harry M. KaiserDept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University[1998]
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models Advertising -- Milk trade -- ...
  • Subject Heading (ID)Advertising -- Mathematical models Advertising -- Milk trade -- ...

Dynamic models of advertising competition : open- and closed-loop extensions

Dynamic models of advertising competition : open- and closed-loop extensions
Paper図書
Gary M. EricksonKluwer Academic Publishersc1991
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models Competition -- Mathematical m...
  • Subject Heading (ID)Advertising -- Mathematical models Competition -- Mathematical m...

Advertising and market structure

Advertising and market structure
Microform図書
Raskovich, AlexanderU.M.I.1990
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models Consumer behavior -- Mathemat...
  • Subject Heading (ID)Advertising -- Mathematical models Consumer behavior -- Mathemat...

The impact of word-of-mouth on the optimal advertising strategies of competing firms marketing a new product

The impact of word-of-mouth on the optimal advertising strategies of competing firms marketing a new product
Microform図書
Mate, Karol VUniversity Microfilms International1981
Other Libraries in Japan
  • Subject HeadingNew products -- Mathematical models Advertising -- Mathematical models
  • Subject Heading (ID)New products -- Mathematical models Advertising -- Mathematical models

Werbung, Theorie und Praxis werblicher Beeinflussung

Werbung, Theorie und Praxis werblicher Beeinflussung
Paper図書
von Andreas Kaiser [i.e. A. Faber] ; mit Beiträg von Gerold Behrens ... [et al.]Vahlen1980
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising -- Germany (West) Advertising -- Mathematical models
  • Subject Heading (ID)Advertising Advertising -- Germany (West) Advertising -- Mathematical models

Optimale Werbeträger- und Werbemittelselektion : eine Analyse unter Berücksichtigung der durch wiederholte Belegung eines Werbeträgers erzielbaren Werbeerfolge

Optimale Werbeträger- und Werbemittelselektion : eine Analyse unter Berücksichtigung der durch wiederholte Belegung eines Werbeträgers erzielbaren Werbeerfolge
Paper図書
Ralph BerndtGabler1978
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models Advertising -- Costs
  • Subject Heading (ID)Advertising -- Mathematical models Advertising -- Costs

The time-varying effectiveness of marketing instruments

The time-varying effectiveness of marketing instruments
Microform図書
Erickson, Gary MichaelUniversity Microfilms International1978
Other Libraries in Japan
  • Subject HeadingProduct life cycle Advertising -- Mathematical models Marketing research -- Mathema...
  • Subject Heading (ID)Product life cycle Advertising -- Mathematical models Marketing research -- Mathema...

Advertising and economic behaviour

Advertising and economic behaviour
Paper図書
Keith Cowling ... [et al.]Macmillan1975
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models Advertising -- Great Britain
  • Subject Heading (ID)Advertising -- Mathematical models Advertising -- Great Britain

Advertising planning : mathematical models in advertising media planning

Advertising planning : mathematical models in advertising media planning
Paper図書
Dennis H. GenschElsevier Scientific Pub. Co.1973
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models
  • Subject Heading (ID)Advertising -- Mathematical models

Optimal advertising stock models incorporating modal-delayed distributed lags

Optimal advertising stock models incorporating modal-delayed distributed lags
Microform図書
Mann, Donald HarveyUniversity Microfilms1973
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models
  • Subject Heading (ID)Advertising -- Mathematical models

Cross-section, time-series issues in the analysis of advertising effectiveness

Cross-section, time-series issues in the analysis of advertising effectiveness
PaperMicroform図書
Moriarty, Mark MelheimUniversity Microfilms1973
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models
  • Subject Heading (ID)Advertising -- Mathematical models

Quantitative theories in advertising

Quantitative theories in advertising
Paper図書
Ambar G. RaoWileyc1970
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models
  • Subject Heading (ID)Advertising -- Mathematical models

Advertising timing strategies, a management science approach

Advertising timing strategies, a management science approach
Microform図書
Weinberg, Charles BernardUniversity Microfilms1970
Other Libraries in Japan
  • Subject HeadingAdvertising -- Mathematical models
  • Subject Heading (ID)Advertising -- Mathematical models

A treatment of distributed lags in the measurement of advertising effectiveness

A treatment of distributed lags in the measurement of advertising effectiveness
Microform図書
Che, Mo-hungUniversity Microfilms1971
Other Libraries in Japan
  • Subject HeadingAdvertising -- Cigarettes Advertising -- Mathematical models
  • Subject Heading (ID)Advertising -- Cigarettes Advertising -- Mathematical models

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