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Handbook of research on international advertising

Handbook of research on international advertising
Paper図書
edited by Shintaro Okazaki.Edward Elgarc2012.<DH428-B72>
National Diet Library

Advertising research : theory and practice 2nd ed.

Advertising research : theory and practice 2nd ed.
Paper図書
Joel J. Davis.Prentice Hallc2012.<DH428-B68>
National Diet LibraryOther Libraries in Japan

Handbook of research on international advertising : pbk

Handbook of research on international advertising : pbk
Paper図書
edited by Shintaro OkazakiE. Elgar2014, c2012
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research
  • Subject Heading (ID)Advertising -- Research

Advertising and public relations research : hbk 2nd ed

Advertising and public relations research : hbk 2nd ed
Paper図書
Donald W. Jugenheimer ... [et al.]Routledge2015
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research Public relations -- Research
  • Subject Heading (ID)Advertising -- Research Public relations -- Research

Creating value : the theory and practice of marketing semiotics research : hbk : pbk

Creating value : the theory and practice of marketing semiotics research : hbk : pbk
Paper図書
Laura R. OswaldOxford University Press2015
Other Libraries in Japan
  • Subject HeadingSemiotics in advertising Advertising -- Research Branding (Marketing) Value
  • Subject Heading (ID)Semiotics in advertising Advertising -- Research Branding (Marketing) Value

Handbook of research on international advertising : hbk

Handbook of research on international advertising : hbk
Paper図書
edited by Shintaro OkazakiEdward Elgar2012
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research
  • Subject Heading (ID)Advertising -- Research

Using qualitative research in advertising : strategies, techniques, and applications 2nd ed

Using qualitative research in advertising : strategies, techniques, and applications 2nd ed
Paper図書
Margaret A. Morrison ... [et al.]SAGEc2012
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research Market research -- Methodolog...
  • Subject Heading (ID)Advertising -- Research Market research -- Methodolog...

Advertising and public relations research : pbk. : alk. paper

Advertising and public relations research : pbk. : alk. paper
Paper図書
Donald W. Jugenheimer ... [et al.]M.E. Sharpec2010
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research Public relations -- Research
  • Subject Heading (ID)Advertising -- Research Public relations -- Research

Sexy little numbers : how to grow your business using the data you already have : [hbk]

Sexy little numbers : how to grow your business using the data you already have : [hbk]
Paper図書
Dimitri Maex with Paul B. BrownCrown Businessc2012
Other Libraries in Japan
  • Subject HeadingConsumer behavior -- Research Marketing research Advertising -- Research Data mining
  • Subject Heading (ID)Consumer behavior -- Research Marketing research Advertising -- Research Data mining

About face : the secrets of emotionally effective advertising

About face : the secrets of emotionally effective advertising
Paper図書
Dan HillKogan Pagec2010
Other Libraries in Japan
  • Subject Heading...ogical aspects Advertising -- Research Emotions
  • Subject Heading (ID)...ogical aspects Advertising -- Research Emotions

Research methods for media and communication : pbk

Research methods for media and communication : pbk
Paper図書
Niranjala WeerakkodyOxford University Press2009
Other Libraries in Japan
  • Subject HeadingMass media -- Research Advertising -- Research Public relations -- Research
  • Subject Heading (ID)Mass media -- Research Advertising -- Research Public relations -- Research

New directions in international advertising research

New directions in international advertising research
Paper図書
edited by Charles R. TaylorJAI2002
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research
  • Subject Heading (ID)Advertising -- Research

The advertised mind : ground-breaking insights into how our brains respond to advertising

The advertised mind : ground-breaking insights into how our brains respond to advertising
Paper図書
Erik du PlessisKogan Page2005
Other Libraries in Japan
  • Subject Heading...ogical aspects Advertising -- Research Human information processing ...
  • Subject Heading (ID)...ogical aspects Advertising -- Research Human information processing ...

Using qualitative research in advertising : strategies, techniques, and applications : hbk : pbk

Using qualitative research in advertising : strategies, techniques, and applications : hbk : pbk
Paper図書
Margaret A. Morrison ... [et al.]Sage Publicationsc2002
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research Market research -- Methodolog...
  • Subject Heading (ID)Advertising -- Research Market research -- Methodolog...

Copy testing / the Advertising Research Foundation. (The History of advertising)

Copy testing / the Advertising Research Foundation. (The History of advertising)
Paper図書
Garland Pub.1985, c1939.<DH428-A22>
National Diet Library
  • Subject Heading広告 (地理区分) Advertising. Advertising -- Research.

Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt. (The History of advertising)

Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt. (The History of advertising)
Paper図書
Garland1985, c1963.<DH428-A23>
National Diet Library
  • Subject Heading広告 (地理区分) Advertising -- Research. Advertising media planning.

How advertising works : the role of research : hbk : pbk

How advertising works : the role of research : hbk : pbk
Paper図書
edited by John Philip JonesSage Publicationsc1998
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising -- Research
  • Subject Heading (ID)Advertising Advertising -- Research

Advertising research : theory and practice

Advertising research : theory and practice
Paper図書
Joel J. DavisPrentice Hallc1997
Other Libraries in Japan
  • Subject HeadingAdvertising -- Research Advertising -- Research -- United States
  • Subject Heading (ID)Advertising -- Research Advertising -- Research -- United States

Advertising research / Percival White. (A Century of marketing)

Advertising research / Percival White. (A Century of marketing)
Paper図書
Arno Press1978 [c1927]<DH428-51>
National Diet Library
  • Subject HeadingAdvertising -- Research.

Focus group : a strategic guide to organizing, conducting and analyzing the focus group interview Rev. ed

Focus group : a strategic guide to organizing, conducting and analyzing the focus group interview Rev. ed
Paper図書
Probus Pub. Co.c1994
Other Libraries in Japan
  • Subject HeadingMarketing research Advertising -- Research
  • Subject Heading (ID)Marketing research Advertising -- Research